Bariatric Surgery Ads

What Is Bariatric Digital Marketing?

Our bariatric digital marketing service covers various online marketing forms that help drive traffic to your website and surgery practice.

These services include paid ads like Google Ads and social media ads like Instagram Ads and Facebook Ads.

We create a customized bariatric surgery marketing strategy to help you turn those clicks into potential clients, boosting your bottom line.

What Are the Key Principles of Digital Marketing for Bariatric Services?

Before digital marketing was a thing, you may have advertised your bariatric surgery practice by word of mouth to build a reputation and attract potential patients.

You may have also considered advertising through television or radio, but that could have been expensive and hard to keep track of how well it was working.

In the Information Age, however, the internet provides additional opportunities to capture your target customers’ attention. Through various digital marketing strategies, we can help you reach your target audience, encourage customer loyalty, and build trust.

To help you achieve these goals, here are essential principles for performing online healthcare marketing for your bariatric services:

Customer Journey Mapping

Bariatric surgery marketing isn’t only about targeting people seeking solutions to healthcare issues like obesity or weight-related issues. We also help you analyze your customers’ journey on your website and social media.   

Customer mapping can help target users who are still researching weight loss surgery. 

When your website provides useful information that helps readers decide what procedure to take, they may even recommend you to their friends.

We can help customize your ads to achieve specific goals and target individuals in different stages of their customer journey.

Providing potential patients with valuable information to help them decide which procedure is best for them is essential for your business. You become their trusted source and possibly their first choice for weight loss procedures and treatment.

Content Marketing

To ensure your content is helpful and relevant to your clients, you need a strong content focus in your bariatric surgery digital marketing strategy.

We can help attract and engage your customers through content marketing by creating and sharing relevant online content, such as blogs, videos, and guides related to bariatric surgery.

Content marketing helps provide potential customers with useful information to answer their questions. Done successfully, it can build trust with your audience and position your bariatric practice as the leading authority in weight loss surgery.

Patient Acquisition Strategy

Bariatric surgery can be a life-changing decision. People considering this procedure don’t decide on a whim. They’ll likely spend time researching and consulting family and friends before making the decision to go ahead with the surgery.

We can track and follow up on your leads during this long decision-making process to ensure they eventually turn into sales.

One of the ways we can help you acquire patients is by ensuring that we only present relevant information to a carefully selected audience for your practice.

For example, focusing on people already interested in bariatric surgery allows us to present your message in a way that compels them to take action. The better we select your target audience, the easier it will be for you to create the perfect message.

Top Bariatric Surgery Marketing Strategies

Do you want your bariatric surgery business to stand out and gain more leads and customers? If so, you must implement a few marketing strategies to convince prospective patients to use your services.

Depending on your business goals, you can use digital marketing strategies that are different from or similar to those of other healthcare professions.

So, what are the strategies that’ll work for you? Let’s check them out.

Understand Your Target Audience

Understanding your target audience allows you to choose the right marketing channels, create relevant messaging, and make better business decisions. 

To do this, we perform precise customer targeting based on the following:

• Keywords
• Location
• Demographics
• Interests
• Device types
  

Utilizing these elements allows us to create marketing campaigns and content specific to your audience’s wants and needs.

Use Google Search Ads

Depending on your needs, we offer the following Google Ads services for marketing your practice through Google Search:

• Professional with remarketing
• Elite
• Tailored Elite
• Franchise Locations

Services we provide for our professional, elite, and high-level custom packages include the following:

• Keyword research analysis
• Campaign setup in your Google Ads account
• 100% transparent cost reporting (no hidden costs)
• Full disclosure of all campaign elements
• Keyword match type testing
• Advanced Google Ads analysis and methods
• Split test or statistical significance
• Ad optimization

One major difference among our packages is that when it comes to ad optimization, we perform more split testing for the elite and high-level custom packages than we do for the professional package.

Another difference is that only the elite and high-level custom packages include a Google Insights industry comparison report. 

These reports, made upon request and when available through Google, can help you assess your performance against the top five competitors in your industry.

A client of ours, the Khalili Center, subscribed to and benefited from our Google Ads (formerly Adwords) elite package.

The result? From August 2019 to February 2022, our client’s conversion rate increased by 317.12% and the number of conversions by 333.33%. 

Meanwhile, cost per conversion decreased by 88.01%, and the average cost per click (CPC) by 50.05%.

Use Local Facebook Ads for Awareness

Are you targeting local customers to make them aware that your bariatric surgery center exists? 

Facebook typically categorizes users based on their interests. By adjusting your ad campaigns to match your customers’ needs, we can help your Facebook Ads reach your desired group.

Facebook’s advertising platform allows you to target customers by location, interests, and demographics. This sophisticated process of collecting data has made Facebook one of the best-targeted advertising programs online.

We have also demonstrated the benefit of using Facebook Ads with the Khalili Center. From January 2020 to February 2022, our client’s conversion rate through Facebook increased by 25%, while the cost per conversion went down by 46.55%!

Build a Brand’s Website

Your business website serves as your practice’s public face and helps demonstrate your legitimacy and expertise.

To build a well-optimized website, we must research and determine how you want your bariatric surgery practice to attract potential clients.

Afterward, we’ll build content with factual details about you and your services to showcase your competence in the field. You can also provide your own content, and we’ll incorporate this information into your pages and ads.

For example, when building your landing page containing details about bariatric surgery, we ensure that the ads using this page are relevant to this procedure.

Another essential element of website building is checking its technical aspects, such as indexability and crawlability. Doing so helps us ensure that Google can find and index your optimized content and that your site has no issues in internal linking, tags, meta robots, sitemap, and page speed.

Implement Targeted Advertising and Social Media Campaigns

Targeted advertising is one way to advertise online by focusing on your customers’ interests, traits, and preferences. In terms of your bariatric surgery practice, this method helps make your ads appear to potential clients needing your services.

Meanwhile, social media can help you present your bariatric surgery expertise and interact with potential customers. 

Social media campaigns can be effective tools for satisfied patients to discuss their experiences with your services, increasing your practice’s visibility and credibility.

For instance, you can use paid ads and social media to educate your target audience about how bariatric surgery can transform lives. You can also share helpful videos and patient success stories to inspire them to take the next step in the booking process.

Develop Engaging and Informative Content

Having informative and engaging content on your site can help develop trust with potential clients and transform your site into a trustworthy source of information for bariatric surgery.

Our in-house content specialists and editors can help you create content that informs and educates your audience on the life-changing benefits and risks of bariatric procedures.

Host Live Events for Enhanced Self-Promotion

Live events, such as presentations and client invitations, can be a way for you to improve your clinic or practice’s reputation and visibility.

By hosting live events, you grow your social network beyond your local area and even attract new customers, leading to more sales.

While live hosting isn’t part of our repertoire of top-notch services, we welcome creative marketing ideas when you contact us for a free consultation.

Create a Website Featuring Successful Case Studies

Your website is the face of your clinic or practice, so we must ensure it is well-established and authentic.

Customers interested in undergoing bariatric surgery will likely search for your service online, read informative blogs, or check customer reviews to know more about your procedures. Some potential clients may even check case studies to read about your patients’ success stories.

Having case studies on your website is one way to establish your reputation and make your target clients see that you’re a credible authority in your field.

So, what happens when site visitors read about how your bariatric surgery practice has helped many other patients? Those visitors will likely become interested and contact you to see if your services are what they really need.

Furthermore, case studies can show your services’ success and enable you to generate more relevant leads. Because visitors reading your case studies are likely looking for a clinic offering similar services, leads coming from those pages have a high chance of converting.   

Start a Blog

Writing blogs on various weight loss topics can be another great way to connect with and engage your potential patients.

Suppose you want to make your bariatric surgery practice more prominent online or stand out from your competitors. Blogging can be a great way to add to your content.

Depending on your needs, we can help you start a blog by writing helpful, informative content for your pages. Our content specialists will be happy to assist you..Our experienced content writers can do bariatric surgery-related guest posts, which we can use to build links for other clients.

Sponsor Local Events

Are you participating in or sponsoring a weight loss information drive, marathon, or fundraising event in your local area? They can be excellent material for your online content!

If you have a specific schedule for such events, we can help you run a Google Ads campaign for that purpose. 

If you want to advertise on social media, our Facebook and Instagram Ads can help you spread the word.

Conduct a Complimentary Seminar on Weight Loss Surgery Subjects

Seminars are an excellent way to share your knowledge with interested individuals and fellow professionals in your field.

In these seminars, you can discuss bariatric surgery procedures appropriate for specific conditions or discoveries about certain diseases like obesity, diabetes, or high blood pressure.

You can use articles, transcripts, or videos of the seminar as your online content. Work with us, and we’ll help you drive traffic to your page whenever someone searches for topics related to your seminars.

Build a Dependable Lead Pipeline

You’ve established your dream bariatric surgery center, staffing it with talented, caring employees and offering services that produce satisfactory results. So, what’s next?

Now’s the time to pump up your leads. They can be anyone interested in your services, usually after communicating with you or submitting their personal information for an offer or subscription.

Consider partnering with an agency like Digital Spotlight to help you engage the right demographic with the best lead potential.

For example, our Google Ads service lets you reach potential clients who are already searching for the services you offer. 

We can also promote your business on Google’s search engine results pages (SERPs) and partner websites. This way, you have a higher chance of converting leads into sales.

Utilize Storytelling Through Bariatric Surgery Marketing Campaigns

Paid ads are an effective tool to promote your content. We can help incorporate your surgical weight-loss marketing with storytelling that links your services to your target clients’ needs.

Using storytelling as a marketing strategy, we can help you create emotional connections with current and potential patients. After all, you want your readers and patients to feel you treat them as individuals, not consumers. 

Compelling stories like patient testimonials for your clinic or practice can help market your bariatric surgery services and build trust with your readers. Think of these reviews as your patient’s way of vouching for you.

For example, your patients’ experiences with your bariatric services can help readers understand how bariatric surgery can be part of a holistic lifestyle change. 

In addition, success stories, such as how bariatric surgery helped someone battling weight issues sustain long-term weight loss, give hope.

Storytelling through bariatric marketing campaigns helps your target audience gain confidence in your expertise to assist them in their weight-loss journey. 

When done right, storytelling can inspire website visitors to contact and consult with you, increasing the likelihood of converting readers to patients.  

Social Media: A Make-or-Break Factor for Your Bariatric Surgery Center

Consider what social media can do for your busness:: 

• Share articles and stories relevant to your practice
• Engage your online followers (who may be potential patients)
• Exchange ideas with other individuals
• Receive feedback from patients

We can help you build brand awareness to reach more people who might need their services. 

Partner with us and we’ll help you manage your social media accounts for bariatric surgery. For example, our paid media experts can help optimize your Facebook Ads campaign.

When you have paid ads on social media sites like Facebook, we can help you target users based on their profile information and monitor your success per user segment.

Boost Demand Using Patient-Focused Facebook Advertising Tactics

Research shows that the number of Facebook users in the U.S. is expected to increase by 12.6 million from 2024 to 2028.  

Thus, advertising through this social media platform is an excellent consideration for your ad campaign.

The following sections discuss how our Facebook Ads services can help you get high-quality leads and increased revenue.

Tailored Facebook Campaigns for Bariatric Surgery Centers With Multiple Locations

Our digital marketing experts have the experience and skills to create Facebook Ads customized to your bariatric surgery practice in multiple locations. 

Facebook Ads can help you target your desired audience based on demographics, behaviors, interests, and location, ensuring that your campaign reaches individuals who need or are interested in your services.    

Our Advertising Strategy Spans the Full Funnel

We understand that your potential bariatric surgery patients are in various stages of their customer journey. With this in mind, we develop an ad strategy that relates to your customers in whatever stage they are in the sales funnel. 

One powerful feature of Facebook Ads is remarketing. This means you can retarget visitors interested in your services, increasing the likelihood of conversions.     

We Create Social Ads That Your Audience Loves

If you want ads that draw your audience’s attention, our Facebook Ads are an excellent solution. This service has diverse ad formats, such as image and video ads, that let you showcase your services creatively and engage your potential customers.   

Through Facebook Ads, we utilize Facebook’s social nature that enables users to like, share, and comment on your ads. This way, we help enhance your brand’s visibility and credibility and promote your practice through organic word-of-mouth.

Our Reports Are Holistic and Integrated

When it comes to reporting your ad campaign progress, Facebook has informative metrics and insights that help us track your ad performance and optimize your campaigns. These advanced analytics allows us to maximize your return on investment (ROI).

Funnel-Based Messaging Strategies

Creating the right message for your target audience in any phase of the marketing funnel can be challenging without the right tools and strategy.

Thus, we leverage Facebook Ads’ precise targeting options and robust analytics to help you achieve the following:

• Reach your target audience (potential clients)
• Boost brand visibility
• Increase website traffic
• Generate leads and sales

Ad Copy Writing

Have you tried checking your competitors’ ads and stopped mid-scroll to read one that hits your interests or connects to you?

If your ads can do the same, that’s effective ad copy at work. These ads help to convince potential customers to call you for an inquiry or appointment.

Our talented copywriters write the ads once the main keywords and ad groups are ready. Then, our copywriters and paid campaign managers will specify the target live date.

Design

We can design your Facebook Ads in different but engaging formats, such as the following:

• Image ads
• Video ads
• Carousel ads (comprising two or more image or video ads)

This flexibility in ad design can help you showcase your practice or services on Facebook.

Creative Testing and CRO

Conversion rate optimization (CRO) helps increase the percentage of website visitors performing a desired action, increasing the number of leads.

We can achieve CRO by doing tests and improving your content and workflow. In particular, we do split testing (comparing two or more versions) on your audience and ads to see which version performs well.

A successful CRO can generate high-quality leads and lower acquisition costs, increasing revenue.

HIPAA-Compliant Ads

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) helps prevent the disclosure of sensitive patient health information (PHI) to outside parties without the patient’s knowledge or consent.

Unfortunately, many popular marketing tools like Facebook Ads aren’t HIPAA-compliant. With this in mind, we ensure that your ads won’t be used to collect confidential PHI.

Call us for a consultation if you have concerns about Facebook Ads or HIPAA guidelines. We can help you understand and comply with HIPAA’s data security and privacy regulations.

Post-click Optimizations

Did you know that only 21% of site visitors convert in less than 10 days from first seeing or clicking an ad? Surveys show that 94% of users who come across an ad don’t click through and convert right away. 

We can help you reduce the bounce rate through post-click optimization so your visitors don’t leave your page without filling out a form or clicking on a link. 

We perform post-click optimizations on your bariatric surgery paid ads (like Facebook Ads and Google Ads) by:   

• Ensuring that your ad messages and landing page content are consistent
• Continually improving your landing page through split testing and reporting to you the necessary results
• Providing website design recommendations, such as:
  • Make call-to-action (CTA) links or buttons prominent and easy-to-find
  • Use compelling and action-oriented CTA text that clearly tells your visitors what they’ll get by clicking
  • Minimize the steps needed to complete a conversion, whether it’s signup, purchase, or another action
  • Keep forms as short as possible, such as by asking only for essential customer information   

Dynamic Creative Optimizations

Facebook Ads optimization involves using diverse formats for your bariatric surgery ads. Utilizing these formats allows us to present your clinic or practice in creative ways.

Because of Facebook Ads’ affordability and customizability for businesses of any size, we use this tool to create dynamic or ever-changing ad solutions on this social media platform for your bariatric surgery business.

We provide creative reporting and optimizations across the entire funnel, building dynamic, real-time campaigns tailored to individual bariatric surgery patients.

Audience Enhancements and Optimization Strategies

Part of our strategy to optimize your Facebook Ads is to perform daily and weekly optimization. This helps us ensure that your potential customers and bariatric surgery ads generate results and achieve your advertising objectives.

Conversions are also an essential metric we check as part of our Facebook optimization strategy. Doing so lets us see the effectiveness of our ad campaign optimization for your bariatric surgery practice

How to Market Your Bariatric Practice Using Digital Marketing

Your marketing needs differ from those of other industries and even those of other competitors within your niche.

Even if you say you have similar goals as your fellow bariatric surgery practitioners, your methods to achieve those goals may differ.

In this case, consult a digital marketing agency like us to determine how online ad campaigns can help market your bariatric surgery clinic or practice. Read the following sections to know how we do so.

How Does Your Website’s Design Help With Digital Marketing?

How your website looks impacts how your customers perceive your business. If they see that your website contains favorable characteristics, such as accurate content, pleasant format, and timeliness, there is a good chance they’ll revisit your site and make a purchase.

A good web design can make visitors more likely to make inquiries, book appointments, or scroll through your pages a little longer to learn more about your services.

On the other hand, if your site loads slowly and has poor navigation, expect customers to lose interest and leave. To avoid this, we must ensure your website loads fast, is up-to-date, and appears clean on mobile devices.

Social Media Marketing for Bariatric Surgeons

When you think about social media marketing, the first platforms that pop into your head are Facebook, Instagram, Twitter, and others that connect with your target audience.

Social media marketing for bariatric surgeons utilizes these platforms to reach potential clients and boost your image.

The goal is to gain followers and offer relevant and interesting content that gets them to call you and book an appointment with your clinic.

Bariatric Surgery Search Engine Optimization (SEO)

SEO aims to improve your website’s visibility in search engines like Google and boost organic or nonpaid traffic. 

Meanwhile, SEO can help meet your visitors’ search queries through relevant, engaging, high-quality content and top-notch user experience.

An effective SEO strategy can help boost the visibility of your bariatric surgery website in search engine results, which can lead to more people visiting your page. And if your site becomes the top organic result, visitors are 10 times more likely to click your link than the page on the tenth spot.

Your bariatric surgery practice has an excellent opportunity to capitalize on SEO because weight loss is a common online search query. 

As of January 2024, “How to lose weight fast” is ranked at #48 and #50 in the top 100 most search questions on Google in the U.S. and worldwide, respectively.

PPC for Bariatric Marketing

Pay-per-click (PPC) or paid search is an online advertising method wherein you pay whenever a user clicks on your ads. The increase in your traffic is usually quicker with PPC than with SEO. 

Consider this option if you want to advertise your bariatric surgery services for the short term, such as when offering a time-limited discount.

Landing Pages and Sales Funnel

Your website’s landing page allows you to advertise your bariatric surgery practice on one standalone page.

Since the landing page is designed specifically for a marketing campaign, it must contain all the essential information about the services that matter the most to your target clients at any stage of the sales funnel. 

Think of the sales funnel as your customer’s journey to conversion, from being aware of your services to finally taking action.

A landing page not only helps site visitors learn about medical conditions linked to obesity or understand tests for bariatric surgery.

 This standalone page must also keep your potential patients interested until they answer your call to action, such as subscribing or contacting you for an appointment.

If you have an existing landing page, we can check if it works properly and doesn’t return any errors. If you don’t have such a page, we can recommend one for you and ensure it is relevant to your services and keywords.

Campaign Analytics

When we analyze campaigns, one of the essential elements we track is conversion. 

On your website, conversion represents changes, such as a visitor’s engagement or action. In Analytics, conversions are called key events or goals.

Conversion tracking allows us to do the following:

• Identify the origin of a lead or purchase
• Determine whether your ad campaign goals are achieved
• See your ad spend returns or know how much you spend per lead (for paid advertising)
• Make data-driven decisions to optimize (eliminate wastes and maximize investments)
• Use collected data for decision-making instead of making changes based on what “may be profitable” or “sounds good”

Local or Global SEO?

Suppose you run a small clinic and have sufficient resources to cater to patients within your local area. In this case, local SEO is a viable option to help capture your target market.

As your operation expands, you may want to spread your reach further. For example, you may target potential patients from another country who want to undergo bariatric surgery. With such clients, you can consider running a global SEO campaign instead.

Whether you need local or international SEO for your practice, our SEO strategies can help boost your site’s rank on the search results page. We also provide weekly and monthly reports to let you track our progress and see the results.

Data-Driven Marketing

As a medical practitioner, you don’t want to diagnose patients by guessing. Instead, you check the charts, X-rays, and other patient data to help you provide the proper treatment.

Similarly, without the data, we can’t figure out what needs to be fixed with your website or ad campaign. 

So, we use math to back up our analyses and facts to support our audit findings. Otherwise, we’re only making expensive guesswork.    

After all, two data-loving mathematicians founded our company, and it has been performing online marketing using a massive dataset containing information from over 1,812 businesses across 355 industry niches.

Call Our Bariatric Digital Marketing Agency Today

Are you ready to digitally transform your bariatric surgery business into a marketplace leader through paid ads? Book a pitch-free consultation with our ads experts by calling (+1) 310 879 8003 or emailing us at [email protected] now.

Case Study

We measure leads, not clicks. We ask you what you consider a quality lead, and you tell us what leads matter most to you. Yes, we work backward.

We’ll check with you regularly to ensure the inquiries you get from your ads and website are high-quality. We’ll even adjust our metrics if you think we need to. 

If a 45-minute phone call is a good lead for you, we’ll only score calls of that length. You set the benchmark.

This has been how we operate, and the Khalili Center, a trusted name in bariatric surgery, has been one of our successful clients in the healthcare industry. We have helped them reap the benefits of our various SEO, Google Ads, and Facebook Ads packages.

For its Google Ads campaign from December 2021 to June 2022, we increased the Khalili Center’s conversion rate by 144.13%.

Meanwhile, the company’s Facebook Ads campaign within the same period increased the number of conversions from zero to eight, and the conversion rate went from 0% to 4.44%.

Cut Ad Waste

We connect a broad range of healthcare practitioners, bariatric surgeons included, to people who need them the most. We do that by understanding the algorithms and other extra calculations Google and other sites apply to healthcare websites.

This way, you can win the best spots while paying less than what your competitors spend for lower positions.

That was what we did with the Khalili Center. Not only were we able to increase the leads and conversion rates for the clinic, but we also helped it lower its ad spend. 

From December 2021 to June 2022, the cost per conversion from our Google Ads campaign went down by 40.21%. In that same period, the cost of Khalili Center’s Facebook Ads decreased by 5.98%.

In-Market Approach

Part of our in-market approach is assessing keyword suggestions, such as in-the-market (ITM) keywords, and see if we can add them as converting search terms.

When we added these search terms for the Khalili Center, our approach involved following these guidelines:

• The search term should be related to the business.
• The term should have over one to two conversions monthly. This applies to surgeons whose practice gets less than 10 conversions a month.
• The term should have a lower cost per conversion than what was targeted.
• Search terms with few conversions should be analyzed to determine whether those terms have a high click-through rate (CTR) and conversion rate. Consider the clicks and impressions.

The Digital Spotlight Way

It’s good to know that many people clicked your website’s contact form, called your clinic, or sent an email. But if those clicks didn’t come from quality leads, those clicks, calls, and emails aren’t worth much. 

That’s why our way of doing business with you involves delivering leads, not clicks. Why? Because leads represent interactions with individuals who are most likely to become your customers. 

Our goal is to turn lookers into buyers and convert traffic into leads.

When we analyzed the Khalili Center’s Google Ads campaign performance, part of our metrics was measuring conversions and cost per lead (or cost per conversion).

The period from December 2021 to June 2022 saw a 125% increase in conversions and a 40.21% decrease in cost per conversion.

Based on these figures, the ads we put out for the Khalili Center prompted many visitors to inquire about its services. This led to high website traffic, which meant a higher chance for the visitors to convert to clients.

The higher number of conversions also led to a decrease in cost per conversion. In other words, the Khalili Center spent less as more people converted.

We compute the cost per conversion using this formula:

Cost per conversion = Total advertising cost ÷ Number of conversions

What other features do we have that make up “the Digital Spotlight way?” We offer the following:

• Pitch-free consultations
• No lock-in contracts
• Deep research into what brings you leads

Also, as a Google Premier Partner with the top-tier Platinum status, we work in a way that gives your practice an edge over your competitors. This advantage means you get the following:

• Direct speed-dial access to Google’s elite support teams

• Early bird access to new features for your practice

What Is an Example of an Effective Bariatric Marketing Campaign?

The Khalili Center is an excellent example of an effective bariatric marketing campaign. We were able to help the multi-disciplinary bariatric center in their campaigns through our Google Ads, Facebook Ads, and SEO packages.   

What made our Google Ads for the Khalili Center effective was that as the number of conversions from these ads increased, the cost per lead decreased.

Reports showed a 49.76% increase in the ad campaign’s click-through rate (CTR), or the number of people who click the ads per impressions (view-throughs). This means more people found the ads compelling and effective, and more people clicked on the ads they saw.

Meanwhile, the increase in conversions meant there were more site visitors who completed a desired action, such as contact form submission, chat inquiry, or phone call.

On the other hand, the lower cost per conversion means that the Khalili Center’s ads were more efficient and optimized, reducing the client’s cost for leads.

For the Khalili Center’s Facebook Ads, the CTR was higher at 157.45%. This indicates that this ad campaign performed better than Google Ads in terms of CTR.

In addition, the Khalili Center’s Facebook Ads had a 4.44% conversion rate. This figure represents the percentage of users who converted after clicking the ads. 

Higher conversion rates typically mean the ads and landing page are more effective in converting users instead of making them leave the site.

Advertising Guidelines

The American Society for Metabolic and Bariatric Surgery (ASMBS) provides guidelines on how its members should advertise their services according to the ASMBS Code of Ethics.

These guidelines are an essential element to consider when we create your bariatric surgery ads. Your consultation with us helps us collect the information needed for our ads to comply with these requirements.

Adopted on June 12, 2007, these guidelines include the following:

Rationale

The ASMBS Code of Ethics states that when it comes to advertising, members of the Society must provide truthful and accurate information.

ASMBS discourages false, inaccurate, deceptive, or misleading information as doing so is unethical and inappropriate. Members should report benefits and risks realistically and avoid creating unjustified expectations of results.

Furthermore, advertisements shouldn’t misrepresent your credentials, training, or experience or contain unsubstantiated claims of your or the procedure’s superiority.

ASMBS implemented these guidelines to help balance the members’ interests, which include promoting their skills and practice, and the public and patients’ need for reliable, useful information about their treatment options.

Definitions

The ASMBS Advertising Guidelines provide the following terms and definitions:

• Advertising: This term and its grammatical variations cover the following forms of information in any media:
  
  • Written
  • Printed
  • Visual
  • Audio
  • Electronic
    

Through these forms, you convey information about your services or bariatric surgery practice or center, hospital, or surgicenter to the following:

• • Patients
  • Prospective patients
  • Individuals who may refer patients
  • Other healthcare professionals
  • The general public

• Code: This term refers to the ASMBS Code of Ethics.
• Guidelines: This term refers to the ASMBS Advertising Guidelines.

Applicability

If you’re an ASMBS member, the Guidelines govern all ads issued, published, or caused to be issued or published by you or another entity associated with you or your bariatric surgery practice or center.

The Code of Ethics or these Guidelines cannot specifically cover all possible circumstances. However, adhering to those Guidelines is still your personal responsibility.

Additionally, you’re accountable and responsible for ensuring that your bariatric surgery ads conform to those Guidelines.

What if you inadvertently or unintentionally violate these Guidelines? You won’t necessarily be subjected to disciplinary action unless you don’t cooperate in making your ad comply with the Guidelines.

Depending on ASMBS or the professional conduct subcommittee’s request, you may need to revise or permanently remove your ad or offending content from publication in any or all formats.

Guidelines

According to ASMBS, its formal guidelines for advertising are as follows:

• Your ads should be relevant, updated, accurate, and factual. Any statement about how effective your bariatric surgery or related services are must be substantiated and comply with currently accepted professional practice standards.
• Ads shouldn’t use adjectives or superlatives like “best,” “premier,” and other similar terms.
• Comparing between two or more bariatric surgeons, practices, or hospitals, whether direct or implied, or making claims of superiority is discouraged.
• Ads should only refer to the procedures and services you or your bariatric surgery center or practice provide.
• You can use the testimonials or endorsements about you or your services only in factual, verifiable cases supplied by or on behalf of your bariatric surgery patients.
• The Society expects and encourages you to review your ads, including ones created by professional consultants, before dissemination to ensure compliance.
• If your ads have commercial funding, affiliations, or financial interests, you must disclose those sources.

Enforcement

If you’re a member, the Society’s professional conduct subcommittee is responsible for reviewing any complaints against you.

If your ads appear to violate the Guidelines, the subcommittee’s first attempt is usually to resolve the issue informally. For example, the subcommittee will contact you and request that you modify your ad to ensure compliance.

If such first attempts don’t succeed, the subcommittee can enforce a formal disciplinary action based on the Society’s disciplinary procedures.

Digital Spotlight Helps You

As an online marketing agency, we help connect your practice to potential patients who need your services. And we do so at every stage of your customers’ journey, from being aware of their healthcare situation to finding the proper treatment.

Based on our experience working with other healthcare professionals and clinics, we know that:

• No two healthcare specializations are the same.
• No two doctors have the same techniques and philosophies despite having similar practices.
• No one process delivers results regardless of the medical condition

Because of these points, we listen to your needs and dig deep to come up with the right solution that brings you the leads.

Masters of the Machine

As mathematicians, we understand how Google and other sites do their calculations to determine which sites get the top spots.

By mastering those algorithms, we can help you get the best spots while lowering costs. In other words, our math expertise can help your bariatric surgery practice become more profitable.

And once you discover that real digital marketing involves math, you’ll rather invest your marketing budget in an agency that follows math than work with a company that only speculates with your money.

Multi-Location Account Structure Optimization

If your bariatric surgery center has multiple locations, we can help optimize your multi-location account structures, such as through Google Ads. Doing so can help improve efficiency and boost patient generation or customer acquisition volume.

This strategy emphasizes leveraging our technical Google Ads expertise to achieve your goals and typically involves the following tasks:

• We create separate ad campaigns per location. Doing so helps improve targeting precision, budget allocation, and performance tracking.
• We help capture local search queries by incorporating your city, region, or specific area into your keywords.
• We tailor ad copy and landing pages based on your particular services or promotions relevant to each location. This personalization allows us to improve your ad’s relevance and your landing page’s conversion rate.

HIPAA-Compliant Remarketing

We want your business to succeed, but not at the expense of disregarding restrictions in your industry that may affect your remarketing efforts and bariatric surgery practice.

Being HIPAA-compliant is something we take seriously. We ensure we provide a better remarketing service to our healthcare-based clients, especially bariatric surgeons.

That’s why it’s important we know during the consultation what your needs are and any limitations to consider for your ads. With this information, we can help make your ads comply with healthcare-related regulations, such as HIPAA or your organization’s code of ethics.

Patient-Centric Keyword Strategies

The keywords we use to optimize your bariatric surgery website may not necessarily be the search terms potential patients use to look up your services. In this case, one of our strategies is considering different keyword match types to ensure searchers can still find you.

These match types are as follows:

• Broad match: Your ads may appear on searches with synonyms, misspellings, and related variations. For instance, “low-carb diet plan” may appear on searches for “low-carb diets” or “carb-free foods.”
• Exact match: Your ads may appear to potential customers searching for the same or close variants of the keywords you use.

For example, when a user searches for “gastric sleeve,” your ads for “sleeve gastrectomy” may appear since both terms refer to the same procedure.

• Phrase match: Your ads may appear for searches with extra or reordered words.

For example, ads using the “surgery preparation” phrase may appear for searches like “bariatric surgery preparation” or “surgery preparation tips.”

Scalable Multi-Location PPC Strategies

Some potential patients may come from outside your local area. Someone from a different state or country may hear about your services, which may have been inaccessible for them, and they want to undergo weight-loss surgery at your clinic.

You’ll likely want to know where these clients come from so that your ads can expand further to cover these new places.

We do location extension optimization to determine where your converted visitors are. This way, we can allocate a budget or increase or decrease the bid to target those locations where your ads appear.

More High-Quality Leads Delivered Directly to You

While other digital marketers prefer to count the number of users who click your ad or call your phone, we prefer to measure leads.

Besides, what’s the use of those clicks and calls if they don’t come from high-quality leads – the ones who really need your bariatric services?

To help you get those high-quality leads, we let you set the benchmark for what leads matter the most to you, and we deliver them.

Our Work Is Performance-Driven

Other agencies rely on lock-in contracts to keep their clients from leaving, regardless of whether the agency delivers the results their clients want.

We don’t do that here.

Our work is performance-based, meaning you stay with us not because of the promises we make but because we deliver the leads.

Work with us if leads are essential to your bariatric surgery practice. That said, you can leave anytime if you think you’re not getting the results you want from us.

Integrated Holistic Reporting

Despite being mathematicians, we don’t want to fill our spreadsheets with big numbers and rows of data that you struggle to understand. Instead, we provide numbers that matter the most to you without sweeping any essential detail under the rug.

Specifically, we ensure that our reports integrate the following numbers:

• Leads
• Cost per lead or conversion
• Total number of sales calls or consults
• Cost per sales call or consult

Why do these numbers matter for your bariatric surgery practice? Because they show you the number of leads that walk through your door and how much you spend on them.

Scale Fast

Another benefit of our paid ad services like Google Ads is that they let you control your ad budget and daily spending limits. Such flexibility allows you to scale your bariatric surgery ad campaigns with just a few clicks.

We can also help you adjust bids, tailor your ads to fit your goals, and target clients at any stage of their journey.

Lower Acquisition Cost

Before you work with us, we’ll audit your ad campaigns free of charge. This means you’re already saving money at the onset.

We’re willing to invest in you upfront because we believe it’s fair to quote you only after learning your needs.

Plus, we only work with clients we believe have significant potential for results. And we do our homework first to ensure our relationship will last for years.

Save Time

If you want immediate impact and conversions, our ad services, such as Google Ads, can deliver immediate visibility and traffic. These results are faster than SEO, which usually takes longer to generate results.

Since we don’t want to complicate things, we keep our reports clear, simple, and actionable. After all, simplicity shows that we understand what we’re doing.

This way, we help you save time, and you can make decisions quicker since you can easily comprehend our reports.

About Digital Spotlight

As a Google Premier Partner, we’ve been acknowledged by the search engine giant as one of the top agencies with the following achievements:

• We have a Google-certified staff
• We manage high ad spend levels
• We have a fast-growing client base
• We have a long-term work relationship with our clients

Furthermore, being a Platinum-level Google Premier Partner means we have a Google-certified team that:

• Manages a high amount of ad spend
• Handles a fast-growing client base
• Maintains those clients for a long time

Ready to Grow? Book a Consultation

Your bariatric surgery business is ready to benefit from high-converting online ads. We’ll deliver more than just likes and clicks. Book a pitch-free consultation with us, and we’ll help you earn those much-needed leads and grow your medical practice in the U.S.

For questions about how we can help your healthcare business experience a digital transformation, email us at [email protected] or call (+1) 310 879 8003. You can also complete our online form on our “Contact Us” page.

FAQs

1. Can you target someone needing bariatric surgery?

We target customers needing your bariatric surgery services by matching your keywords with the search terms these potential patients use to find you. In this case, we use the following keyword match types:

• Exact match appears on searches containing your exact keyword.
• Broad match appears on any search containing your keywords or related variants.
• Phrase match appears on searches containing your exact keywords before or after the search term.

2. How can you develop a successful bariatric digital marketing campaign?

We use advanced mathematics to deliver the results you need. Our expertise in that field is how we make your business succeed in your practice’s digital marketing campaign.

As mathematicians or actuaries, we don’t necessarily specialize in Google Ads or SEO. Instead, our forte is understanding and working with the same math formulas that run Google, Facebook, and Instagram.

3. How do you keep weight loss leads engaged over time?

You want high-quality weight loss leads to keep coming for as long as possible. To accomplish this, we perform regular checks on your ad campaign to ensure the inquiries you get maintain the quality you require.

We also make necessary adjustments based on your criteria for what makes a quality lead. If a 25-second phone call seems too short to generate a good lead, we’ll adjust that number according to your needs.

4. Why is advertising crucial for weight loss surgery?

Bariatric surgery often relies on patients’ self-referral, and they must show that the procedure is medically necessary. Advertising directly to these people is one way to build market appeal.

We can help your bariatric surgery practice establish that appeal among potential customers through strategic advertising approaches.

One of those approaches is through our paid ad services, such as Google Ads, Facebook Ads, Instagram Ads, and Bing Ads.

5. What is one of the top 3 causes of death after bariatric surgery?

One study showed that the top three causes of death within 30 days after bariatric surgery were as follows:

• Sepsis (a life-threatening emergency caused by the body’s extreme reaction to an infection)
• Cardiac causes
• Pulmonary embolism (a sudden blockage in the blood vessels sending blood to the lungs)

Considering these causes, we must be mindful of how we place your bariatric surgery ads to ensure potential customers understand the risks involved with these procedures.

6. What celebrities had bariatric surgery?

Celebrities are almost always under the public eye, and almost any change in physical appearance can draw the attention of fans and media alike. A few notable celebrities who underwent bariatric surgery are as follows:

• Rosie O’Donnell
• Randy Jackson
• Al Roker
• Sharon Osborne
• Roseanne Barr
• Austin “Chumlee” Russell
• Anne Rice
  

Whether you’ve had celebrity patients or have been targeting them as potential customers, we can help provide the ads that target the right demographic for your needs.

7. Which bariatric surgery has the highest failure rate?

Different bariatric surgeries have varying success rates for weight loss. However, adjustable gastric banding has one of the lowest success rates, with an average excess weight loss of only 55% at three years.

In comparison, gastric bypass averages 71% excess weight loss at three years, while sleeve gastrectomy averages about 66% at the same period.

If you want to inform your patients about the risks of bariatric surgery through your website, contact us for consultation so that we know the specific needs of your ad campaigns.