About Digital Spotlight Health
Making healthcare businesses shine online
SEO is about math. Google uses math to compute thousands of variables in a formula that reduces any search to just 10 results per page. As mathematicians ourselves, we use the same math to test and refine how Google’s algorithm sees your website. Our math-based process reliably turns your website into a top 10 answer to more and more searches.
That means our healthcare clients get more leads while investing less money. In turn, those platforms love what we do because we use their tools the way they’re meant to be used: to connect the best healthcare businesses with the people who most need their expertise.
Google Premier partners
Google loves the way we work so much that we’ve spent years in Google’s top partnership tier. Platinum status recognizes agencies with Google-certified staff who:
- Manage the highest levels of adspend
- Have a fast-growing client list
- Keep those clients for long periods
What that means for you is:
- We have hotline access to Google’s best support people. They’re on speed dial to troubleshoot any issues with your account.
- We hear about new features first, so we can test them for you before other doctors even know about them. How’s that for a competitive edge?
Understanding the whole picture
We’ve connected the widest imaginable range of healthcare businesses to the people who need them.
And we’ve done it at every conceivable stage of the customer journey—from newly aware of their problem to seeking a named solution.
Because we’ve done that, we know:
- No two areas of healthcare are the same.
- No two doctors are the same. Even similar practices have different focuses, techniques, and philosophies.
There isn’t one process that will deliver results regardless of ailment or problem. Instead, we listen to you and do our research, digging deep every time to find exactly what’s going to bring leads to you.
Measuring leads, not clicks
Digital marketers love to stuff a report with numbers. They’ll list at length how many people clicked a contact form or give you two decimal places on how many calls or emails their ad generates. But what are those numbers worth unless those clicks, emails, and calls are from quality leads?
That’s why we work backward. Instead of working out the showiest number of clicks, we ask you what makes a quality lead. Quality leads are the only leads that matter to you, so they are the only leads that matter to us.
To keep quality high, we check with you regularly to ensure the inquiries you’re getting are of at least that quality.
If necessary, we adjust our metrics based on what you tell us. Is a 15-second phone call too short to suggest a good lead? No problem;
we’ll only score 45-second phone calls.
In short, we don’t deliver clicks. You set the benchmark, and we deliver the leads.
No lock-ins
You might have heard of agencies refusing to hand over website access to clients or agencies, with long lock-in contracts patrolled by a pack of lawyers. Here’s what we think about that:
- We have no lock-ins. Zero strings. You’ll stay with us because we bring in leads, and in the unlikely event that we don’t, you can leave anytime.
- We’ll build your website if you need us to, but your website is always your website. You’ll have the keys from the day your site is built.
Clear, actionable information
Everyone’s a “data scientist” now, right? But here’s the thing: if your agency really understood the data, shouldn’t they be able to provide simple reports?
“We did x, so you got y leads at $z per lead.”
Making complicated things simple is the difference between an expert and someone who wants to sound like an expert.
We could spin acronyms for days—CPC, CTA, COA, CTR, CPA… and that’s just the C’s. Or we could tell you in plain English what we’re doing, why we’re doing it, and what’s happening as a result.
Like you, we choose to speak clearly because we are the real deal.
You won’t believe how much work we’ll do before we speak
It might surprise you that we come up with a plan for you before you come onboard. That’s right, we’ll audit your SEO and ad campaigns without asking you for anything. There’s a solid business reason for our upfront investment. Ultimately, we take on only clients we’re certain—to the decimal place—that we can help.
Taking on only clients with significant potential for results is simple business sense for you and us. Our business is built on relationships that last for years. And because those relationships are earned with results (not lock-in contracts), we do our homework first.
Book your pitch-free consultation now and find out exactly what’s possible to dial up the lead flow for your business.