Experience the difference when mathematicians work the formula for your SEO or digital advertising.
When you work in healthcare, you know that a treatment without scientific backing is nothing but snake oil.
So it’s no wonder that our clients intuitively understand the parallel between science-backed medicine and
math-backed online advertising and SEO: without the math to back it up, a digital marketing tactic is expensive guesswork.
Once you know that real digital marketing is math, there’s only one question left: would you rather fund the agency speculating
with your money or invest in the agency following the math?
Digital ads by the numbers
We’ve connected the widest imaginable range of healthcare businesses to the people who need them.
When you understand exactly how Google and the others run their calculations, you can often win the best spots for less than your competitors are paying for lesser positions. (That’s especially true when you understand the extra layers of calculations that apply to healthcare sites.)
More importantly, our inside track on the math tells us which searches will be profitable and which ones you should leave your competitors to spend their money on.
SEO by mathematicians
Every search typed into Google’s search box triggers a billion calculations run over thousands of variables. Whether the input and output are in English, Spanish, or another language, everything in between happens in the same language: math.
When you understand the math, you understand Google’s thinking. And when you understand the thinking, you deliver results that leave the amateurs standing on the outside wondering what happened.
Our clients find us easy to talk to because we’re mathematicians who like people, but underneath, our first language is numbers. And it’s numbers that will be your winning edge in the race to see who tops the bill in a Google search.
Surprisingly unmathematical reports
You might think an agency of statisticians would like nothing more than to shoot out Excel spreadsheets fat with rows of data.
The thing is that actuaries like us are trained to find the numbers that matter. And once we’ve found a number that matters,
actuaries don’t want to sweep it into a dark corner of a spreadsheet.
There are in fact four numbers that matter to you:
1
Leads
2
Cost per lead
3
Total number of consults or sales calls
4
Cost per consult or sales call
That’s why you’ll find those numbers front and center in your reports: the number of leads through your door and what they cost.
Because we hold ourselves accountable to the only numbers that matter, you’ll find we ask questions that other agencies don’t—questions like “what makes an ideal lead for you?” and “are the clicks we’re seeing at our end turning into quality leads at your end?”
Want to know where the bodies are buried?
If we did want to bury the Numbers that Matter, we’d draw your attention to statistics like “contact form clicks.” But who cares about the click if it didn’t come from a good lead?
Whether you’re investing in Facebook, Instagram, Bing, Google Ads, or SEO, there are plenty of places to hide the Numbers that Matter. (And the digital marketing industry knows all of them).
If you’re wondering what’s hidden in the reports from your current agency, we’ll happily take a look and shine a light into the corners for you.
More on that below.
Ready to turn up
your lead flow?
The data from our clients is in. Their numbers are up even after COVID-19 made offline marketing hard, especially networking with referring doctors. And their soaring lead numbers have made our clients ask:
When online marketing is filling your books with leads, why not free yourself from other time-consuming and expensive marketing?”
If you’d like to know the opportunities for you to turn on a steady flow of leads, we offer a pitch-free consultation. A no-pitch consultation is best for both of us—because we work only for clients we know we can help, so we don’t pitch anything until we’ve listened and talked about what’s realistic.
Book your pitch-free consultation now and find out exactly what’s possible to dial up your lead flow.