Did you know that plastic surgery is among the most well-known medical procedures worldwide? In 2021, plastic surgeons performed over 12.8 million surgical and 17.5 million nonsurgical procedures.
If you’re an experienced plastic surgeon, you’re probably offering better patient services than your competitors. But the online landscape may say otherwise, and those who aren’t as skilled as you may have a more prominent presence on the Google search engine.
Similar to a plastic surgery patient who has to live with an unsatisfactory facial reconstruction, you may have worked with a digital marketing agency before but ended up with substandard results that didn’t fix your issues.
But, like how these patients can get revision surgery, you don’t have to put up with such SEO results. You need an agency seasoned in growing the plastic surgery practices of specialists at the top of their field.
Look no further. Through search engine optimization (SEO), we have significantly increased the business of many surgeons and developed unique processes specifically for surgery centers, surgeons, and their practices.
We’ll work closely with your practice manager to develop and implement a plan so that you can focus on your expertise.
What Is Plastic Surgery SEO? And What’s Involved?
When people seeking plastic surgery look for a clinic that can fix their body defects due to injury or birth disorders and restore or improve the affected tissues’ function, you want your practice to appear on the first page of the search results. This part is where plastic surgery SEO comes in.
At the basic level, plastic surgery SEO is about ensuring that plastic surgery websites—preferably yours—appear at the top of the search results page when people search for information about plastic surgery.
And when it comes to search engine ranking, your domain authority can indicate your site’s likelihood of appearing in the search results. The higher the domain authority, the more likely your page will perform better on the results page.
Think of domain authority as similar to a world-class plastic surgeon’s reputation. When that reputation is positive, won’t you be more likely to look up to them as an authoritative figure in relation to your practice?
How Does SEO Work?
You know when you’re explaining to your patients how their operation would go, and you want them to understand without going into too many complex details that will probably just fly over their heads? That, too, is our goal.
We won’t go into a long discussion or use complex words to describe how SEO works.
Basically, SEO is about improving your website’s rank on the organic (non-paid) search engine results pages (SERPs).
Sounds simple, right? However, executing SEO in the long term can be challenging, so you should work with an agency with the right strategy, skills, and experience.
That’s similar to how patients would pick a certified plastic surgeon with decades of experience and hundreds of satisfied patients compared to one just starting their practice.
Effective SEO isn’t just about filling your page with keywords to boost website traffic and organic search rankings, just like how plastic surgery isn’t only about improving your looks.
For us, SEO also involves deciphering Google’s work to uncover a pivotal change in the algorithm. We’ll capitalize on that discovery to optimize your online marketing campaigns, much like how plastic surgery can improve not just appearance but fix defects and restore function as well.
Why You Need Plastic Surgery SEO
Do a quick Google search for plastic surgery clinics similar to yours. Then, ask yourself, “What’s my edge over my competitors?” “Why should potential clients choose my services?”
You can offer affordable pricing, advanced plastic surgery services, or high-quality web content to get those prospects to pick you over your competitors.
But these features mean nothing if customers don’t have the slightest clue that your business exists. So, what makes SEO worth your investment?
Two words: domain authority. If Google thinks your website’s domain has more authority, you’re likely to reach the first-page rankings. In turn, you have a better chance of drawing attention to your products and services.
SEO for Plastic Surgery Yields the Most Cost-Efficient Leads When Highly Ranked
A correctly implemented SEO campaign for plastic surgery can help increase your leads while decreasing costs.
One of our plastic surgeon clients, Richard Zoumalan, M.D., whose website needed a facelift, contacted us for help.
After our initial SEO diagnosis and surgery, organic traffic to his website increased by 79.58%. More importantly, their leads increased by over 1,200% while the cost per lead decreased by 84.75%!
Not Yet Invested in SEO for Plastic Surgery?
Just like how plastic surgery cannot cure psychological issues brought by facial or body tissue defects, SEO isn’t a “fix-all” solution. However, SEO can benefit you depending on your business objectives.
If you’re unsure whether SEO is the right solution for your needs, contact us for a pitch-free consultation. You can also check our case studies on our website for real-world examples.
How Plastic Surgery SEO Benefits Your Practice
SEO can help enhance your plastic surgery practice in numerous ways. Let’s discuss these benefits in the following sections.
Drive More Profits
The higher your website ranks on the search results, the more people will see it when searching for your services. More visibility leads to more site traffic and online engagement, ultimately increasing profits as you acquire potential patients.
Increase Visibility
Our SEO solutions can help you generate more leads by increasing your online visibility. When your website is at the top of search results for the plastic surgery services you offer, more users within your target audience can discover your practice.
Increased Web Traffic
A properly executed SEO can help attract customers and gain quality web traffic. We can boost your organic traffic by performing on-page SEO to optimize your website’s pages, publish high-quality content, and optimize page elements like title and header tags.
Improve Your Conversion Rate
Users will likely want to stay on a site that looks great, navigates easily, and has the information they want, which can increase conversion.
We can help improve your conversion rate using SEO strategies that enhance your website’s design and accessibility and create well-crafted content to optimize the user experience and convert more customers.
Build Your Brand
Dominating search results creates more brand awareness and builds your brand’s reputation. Users will feel more confident about choosing your practice when you have a solid and positive online reputation.
Plus, when you appear above competitors in search results, you send a message to users that you are a reputable brand and the number one choice in the market.
Lead Generation
Quality content marketing is among the essential elements of a plastic surgery SEO campaign. When your website is the top search result for things related to your practice, your target audience will come to you.
Adapting your plastic surgery marketing to current trends and updating your website with the latest industry news can help you generate more leads.
SEO Tools and Services for Plastic Surgeons
Just like how you need a reliable set of tools for your practice, we also use several SEO tools and services that benefit your plastic surgery business. These tools include the following:
- Google Business Profile (formerly Google My Business): This service can help enhance your clinic’s local online presence by providing listings on Google Search and Maps and keyword optimization for relevant plastic surgery terms.
- Google Search Console: This tool helps you monitor and improve your website’s search rankings by tracking queries leading to your site, identifying site issues, and improving content performance.
- Google Keyword Planner: This tool offers insights into what prospective patients typically search online by providing keyword suggestions, competitive analytics, and search volume insights.
Guide to Effectively Enhancing Your Plastic Surgery Website
You want your plastic surgery clinic to grow your practice and attract high-value patients, such as those needing reconstructive surgery to fix defects and other function issues.
With plastic surgery SEO, you have an opportunity to achieve both. Let’s discuss how it can help improve your website.
Starting With Your Website
How fast your website loads or how accessible it is on mobile devices can provide plenty of signals Google needs to rank your plastic surgery website higher. So, what criteria does Google use to place your page on the search results?
Criteria Google Uses to Rank Your Plastic Surgery Practice Website
When going for an SEO campaign related to your practice, we consider the following aspects for your website optimization checklist:
- Page speed, or how quickly the pages on your site load
- Core web vitals, such as page speed loading time, your site’s visual stability, and the time it takes to interact with your pages
- Secure sockets layer (SSL), a certificate validating your site as being trustworthy and safe from hacking
- Uniform resource locators (URLs or web addresses) containing your keywords to support good rankings and make indexing your site for search engines easier
- Calls to action (CTAs) to encourage conversions, such as online purchases or calls to your business, among users
Plastic Surgery Website SEO Terms
Whether you do SEO by yourself or get an expert like us to do it for you, you’ll likely encounter a few essential terms while reviewing your plastic surgery website’s performance, such as the following:
- On-page: Refers to everything on your website, including content, layout, structure, and metadata
- Content: Includes your service webpages, blog posts, infographics, images, and videos that site visitors can view
- Off-page: Includes directory listings and link and citation building
- Technical SEO: Involves site speed issues, site security, structured data markup, and other technical tasks associated with plastic surgery SEO
Optimizing Your Plastic Surgery Website
After we develop a keyword strategy, you can check your plastic surgery website to ensure you’re taking advantage of all the ranking signals available.
Examine Your Website to Identify Areas for Enhancement
Auditing your website to identify potential areas for improvement involves various processes, such as the following:
- Reviewing your content to see if it can be improved or optimized
- Double-checking all of your site’s links going to other pages and out to other sites to see whether those links need fixing
- Checking the crawlability (how easily search engines discover your page) and indexability (how search engines add your page to their index) of your site and other important pages
- Updating your pages’ title tags
- Adding missing meta descriptions
- Adding internal linking to let visitors stay on your site longer
Focus on Structure, Engagement, and User Experience
When structuring your website’s architecture, we consider ease of use while prioritizing essential factors needed for patient acquisition.
For example, we must consider what should go in your site’s navigation bar to help streamline visitor use. If your plastic surgery practice includes cosmetic surgery, we can list “Facial lifts” or “Breast augmentation” as terms to help engage your users.
Other user experience elements to consider when designing your website include the following:
- Each of your page’s potential as a front door when users land on a specific page that ranks highest for their keyword
- Appropriate site maps to allow the search engine to easily find and index your page
Establish Your Expertise Through Plastic Surgery Content and Blogging
Setting up a blog containing optimized content can be a key factor in a successful SEO campaign. Some benefits of blogging plastic surgery content are as follows:
- Blogs can help drive user traffic to your website.
- Google uses a ranking signal that rewards websites that frequently update content.
- Research-based keywords can help create engaging content as they can generate traffic.
- Blogs can attract desirable inbound links.
- You can create blogs to share news and updates about your surgical practice.
Web Pages: Ramp Them Up for Rankings
Other web page elements to consider to help improve your Google ranking are as follows:
- A service landing page containing descriptions of your plastic surgery procedures, reasons patients should choose you, and clear CTAs in available methods, such as online forms and phone or email contacts
- A location landing page if you have more than one office or surgical clinic, including the city, state, and contact information
- A compelling “About Us” page containing ways people can connect with you
- Strategically placed testimonials and reviews throughout the site as social proof
- Bulleted lists and checklists throughout your site and a frequently asked questions (FAQ) page
Back-End Optimization
When creating a page or post, we include text that you want to appear in that page’s title and meta description tags as part of our back-end optimization.
Title tags are an essential ranking factor in Google, so using as many relevant keywords as reasonable within the character limit can be helpful.
Meta description tags don’t usually affect rankings, but compelling ones can entice people to click.
Enhance Google’s Perception of Your Website Pages Using Schema
Schema markup, also known as structured data, is a code you add to your web pages to help Google and other search engines understand your content better. It can help boost your plastic surgery SEO’s effectiveness and reward your practice with review snippets in the search results.
The code can be challenging to set up by yourself, so contact us to learn more or let our experts take care of your plastic surgery content marketing and development.
On-Page Optimization
We perform on-page SEO to optimize your pages to make search engines understand your website’s content and ensure that the content is relevant to your target customers.
Part of the scope of our SEO services is adjusting on-page optimization elements to help boost your site’s relevance on Google. These elements include the page’s title tag, header tags, and content.
Develop an SEO Content Strategy Based on Keyword Research
We can help you develop an SEO content strategy using keyword universe analysis. This way, we perform keyword research utilizing several sources, such as product listing ads (PLA), Google Search Console, competitor rankings, and other keyword tools.
How to Find the Keywords That Target Your Best Prospects
When determining the best keywords for your business, we look at three factors:
- Quantity: How many searchers are out there?
- Quality: How is the searcher likely to purchase?
- Competition: How quickly can you rank?
Check Your Competitors’ Keyword Targeting
Upon your request, we’ll perform keyword competitor analysis and market research.
This way, we can check what keywords your competitors are targeting, including highly difficult ones. With this information, we formulate a plan to beat your competitors for their ranked keywords.
Most Valuable Keywords for Plastic Surgeons
Words like “Rhinoplasty,” “Facelift,” or “Silicone” may be related to the plastic surgery services you offer. But you may also want to target specific regions or personalities like celebrities or sports athletes. So, the keywords you value the most can differ from your competitors.
In this case, we perform keyword research to determine core keywords leading in the Google rankings and compile the terms relevant to your industry. A well-executed keyword research can help attract your target market and achieve your business objectives.
The Role of Blogging in Plastic Surgery SEO
We can help you post blogs to improve your site’s trustworthiness and authority and give other websites a reason to link to you. Blogs can contain helpful information like data and information that support other websites’ content.
In plastic surgery SEO, you can use your blog to reach your target patients.
For example, you may want to rank for “Rhinoplasty for bulbous nose” searches. When a patient travels across the country seeking a plastic surgeon with such a specialty, your blog is your opportunity to showcase your expertise.
Create an Engaging and Optimized Title Tag for Your Procedure Pages
Your prospective clients may want to learn more about the plastic surgery procedures you offer. You can capture their interest by having an eye-catching title on your procedure pages.
The title tag appears on the SERP when your page shows up on a user’s search. We can help optimize your page by adjusting its title tag, along with other on-page elements like header tags, to make your website more relevant to Google.
Create Detailed, Content-Rich Descriptions for Each Procedure
You know your patients are satisfied when your procedure achieves the reconstructive look they want and are happy with it. Similarly, you know your SEO content works when it provides the information your potential patients seek and gives your page a purpose.
Thus, when writing content about your plastic surgery procedures, we help ensure it contains useful, information-rich content about each one of them.
Build Robust Internal Links to Your Procedure Pages
Solid internal link building can help distribute link equity throughout your site and improve the ranks of your plastic surgery procedure pages.
For instance, using breadcrumbs (navigational aids that let users track their current location on your website) can make navigating your site easier. These aids also let Google know your website’s hierarchy and help your pages rank better.
Local SEO for Plastic Surgeons
Local SEO services for your plastic surgery business focus on improving your rank on Google’s local search results. We consider several factors, like Google Business Profile (GBP), which contains your language, address, currency, and phone number, crucial in implementing local SEO.
How to Improve Your Rankings in Local Searches
One of the ways we can help improve your local search ranking is by setting up your GBP profile. This includes uploading photos, optimizing for multiple first-page rankings, and increasing visibility on Google for each of your branches with offline addresses.
Enhance Your Procedure Pages for “Procedure Plus Location” Search Queries
Having well-optimized pages for all your plastic surgery procedures in locations where you offer these services can significantly help attract new patients.
For example, when your website has procedure pages, they should appear in the search engine results when patients search for terms like “Cleft lip and palate repair + city.”
Content Creation
Putting together a quality content strategy isn’t only about how many keywords we put on your webpage. Also, we can’t just place the same keywords on multiple pages on your site. Doing so will make these pages compete for the same search result positions and dilute your relevance and authority.
Rather, you must also consider why these words are placed there and whether your readers will understand. In this case, keyword intent is essential to help create meaningful, thoughtful content.
Video
We can use SEO to optimize your videos for indexing and ranking for relevant keyword searches on the SERPs.
Aside from written content and images, interactive elements like videos can give your web page its purpose and define the user’s experience while they navigate your page. Videos, together with text and pictures, provide the information, visuals, and interaction your potential customers seek.
After all, won’t your customers be more convinced when they see a demonstration of your plastic surgery operations and how they differ from cosmetic procedures than just reading about them?
Enhancing Your Website’s Credibility and Authority
You might think that targeting as many keywords as possible gives your page a higher chance to improve its credibility, authority, and rank. However, that’s not always the case.
Plastic surgery patients suffer if a nose job or reconstruction is overdone. They may even question your credibility. The same goes with SEO.
When you have too many keywords and other optimization factors on your page, Google might think it’s too spammy and cause your page to drop in the rankings.
Deoptimization is one way to help your page improve its ranking and credibility. By deoptimizing your page, we can balance optimizing your individual pages with your website and user experience.
Monitor, Measure, Improve, and Repeat
Our SEO team constantly monitors and measures the progress of our tests on your marketing campaigns.
Afterward, we’ll send you a monthly account summary report to provide a detailed account showing how your site’s rankings have improved due to our SEO work.
We’ll also send you a progress snapshot email that lets you see how your most important terms rank in the search results.
Get Backlinks
If you want to boost your site’s domain authority and relevance for plastic surgery-related topics, we can analyze and help you build authoritative backlinks.
To determine your site’s authority, we measure it based on how many links and how authoritative the linking pages are. Domain and URL ratings help us see your website or page’s backlink profile strength.
The Level of Expertise in Your Writing Is Very Important
Content dealing with health, finance, science, or anything that can lead your clients to make significant life decisions usually undergoes greater algorithmic scrutiny than other topics.
Thus, your plastic surgery content must demonstrate a degree of expertise with a low possibility of misinformation or discussion going against medical consensus.
Get Your Technical SEO Right
We perform technical SEO to optimize your website’s potential to rank in the search engines based on the keywords you want to target.
We do an initial SEO technical audit on your website to thoroughly analyze and uncover penalties and other technical matters, such as thin content, indexing and crawlability issues, and low page speed.
If necessary, we’ll also perform periodic technical audits to identify issues keeping you from ranking high.
Noindex Low-Value Archive Pages
Archive pages rarely provide value to search engines and potential plastic surgery patients. One way to omit these pages from the search results is to use the noindex tag.
Think of the noindex tag as an on-page instruction telling search engines not to index the page.
Ensure Breadcrumbs Are on All Procedure Pages
When your plastic surgery website has several levels of pages, such as multiple procedure pages, your reader can easily get lost and have difficulty navigating to what page they came from.
As mentioned, breadcrumbs are one solution to help ease your users’ navigational burden. This feature allows us to create a solid internal linking structure between your procedure pages.
Make Certain Your Clinic’s Website Meets Google’s Core Web Vitals Standards
Core Web Vitals is a Google tool that helps improve user engagement and business metrics. With this tool, your website visitors are less likely to abandon page load, and your page views and advertising revenues can increase.
Implement Technical SEO Strategies to Boost Your E-E-A-T
One of the last things Google wants is to have content authors adopting fringe medical views to rank high in search engine results.
To address this issue, we refer to the E-E-A-T concept, which stands for experience, expertise, authoritativeness, and trust.
Google uses these elements in its quality reviewer’s search guidelines and has trained its machine learning models to determine your content’s level of authoritativeness.
With these elements in mind, we implement the following strategies, such as those we use for our SEO Enterprise package, that can help with our technical SEO work:
- Keyword research
- Content creation
- Technical audit for key issues (including indexing issues, penalties, search engine accessibility, content issues, and link issues) and sitemap detail
Make Sure You’re “Up to Speed”
A website that loads slowly isn’t only frustrating for your visitors. Your plastic surgery SEO campaign can suffer, too.
Loading speed is among the elements Google considers when ranking your plastic surgery website for SEO.
We can help boost your site’s loading speed using tools like Google’s PageSpeed Insights. This tool rates page speed and provides prioritized suggestions on how to optimize your website’s speed.
Furthermore, the Google PageSpeed tool considers page speed as a ranking factor on desktop and mobile search results and provides different scores for both versions.
Optimize Landing Pages
As SEO experts, we continuously work to achieve the best results for your plastic surgery SEO. By optimizing your landing page, we can consistently improve your website to increase conversions.
Some ways we optimize your landing pages are as follows:
- Periodically recalibrating link strength on keywords to optimize anchor texts and avoid over-optimization penalties
- Expanding key term optimization by adding variations of targeted keywords ranked for past searches and likely to rank in the future
- Putting no limits on how many keywords to optimize over time without increasing the monthly fee
Apply Basic Technical SEO Changes for Major Impact
Another way to rank better on Google is to consider implementing the following technical improvements:
- Ensuring your website employs best practices in the HTML (hypertext markup language) markup of headers
- Creating and submitting sitemaps to Google
- Using your robots.txt file correctly (this file helps avoid overloading your website with requests)
- Making sure the website is free from technical errors
- Linking to essential pages using descriptive anchor text
Work on Your Google Business Profile
Your GBP (formerly Google My Business) is often associated with your reputation, so you have to work on it and maximize it. If you have issues with your profile affecting your ranking, we’ll advise you on how to fix those issues through our Google Reputation Management service.
Ensure Your Clinic’s Google Business Profile Is Fully Completed
Your potential clients will likely want to see who their plastic surgeon will be. They may also want to see your office’s interior and equipment. We can include this information on your business profile.
If your past patients permit you to share their “Before and after” pictures, we can include them in your profile. We’ll also ensure your listing matches the name on your signage.
Keep a Uniform Name, Address, and Phone Number for Your Plastic Surgery Practice
When filling out your Google Business Profile, we’ll help establish a consistent name, address, and phone number (NAP) for your plastic surgery clinic.
In SEO, we call this practice NAP consistency. This way, we use the same NAP format on the following:
- On your website
- In your website’s schema markup
- On any social media or directory listings for your clinic
NAP consistency is important, especially in local SEO, as it helps Google and other search engines understand your business’ location and brand identity. When NAP is inconsistent, local rankings may be negatively affected.
Establish a Routine for Asking for Reviews
Getting reviews for your plastic surgery practice can take plenty of work. Often, patients aren’t immediately eager to flaunt that they “had work done.”
Don’t fret. Your competitors are also facing the same predicament. What you must do is put a little more effort than the clinic on the next neighborhood block to accumulate positive reviews.
Aside from having prospective patients trust your clinic more when they see dozens of reviews, expect the keywords in those reviews to impact the keywords for which your practice appears in the map results.
Start Using Google Posts
Google Posts are a great way to share announcements and updates about your business on Google Search and Maps.
Although Google Posts won’t necessarily improve your rank in the map results, such posts may influence a prospective patient to consider booking an appointment with you.
Make Your Plastic Surgery Website Mobile–Friendly
Making your website mobile-friendly means it can look good and navigate well on any mobile device.
Suppose a customer on the road or riding a train is searching for a plastic surgeon on their phone. A mobile-friendly design can help make your website accessible on smartphones, tablets, and other mobile devices.
Double Down on Social Media
Showing off your work on social media is one of the most simple advertising tasks you can do as part of your marketing strategy. Backlinks can help connect your social media presence to your plastic surgery SEO services.
When social media users post your website link on their profiles, those in their network can click on that link to access your pages.
Don’t Set It and Forget It
After a successful plastic surgery procedure, your patient may need to return for follow-up aftercare. You may have to perform minor adjustments or check if the patient can resume some of their regular activities.
In the same way, once we finish setting up SEO on your website, you might think you’re done. But that’s not the end.
Google regularly makes changes to its algorithm, impacting how your website ranks in the search results. Such modifications can cause your organic visibility to suffer, resulting in fewer organic sessions.
One way to help address this issue is by performing keyword research. Our strategy involves targeting an initial list of core keywords during the first month. Afterward, we add more keywords from the second month onward, targeting more as these keywords get into and stay in the top 10.
Targeting new terms is important in keyword research because doing so lets your website gain tens, if not hundreds, of keywords ranking on Google’s first page over time.
Also, we’ll send monthly reports, which we regularly deliver to keep you up-to-date with your site’s monthly performance.
Don’t Let All Your Plastic Surgery SEO Work Go to Waste
Getting people to visit your website is one thing. But turning them into paying customers is another.
To help ensure you’re getting your money’s worth with SEO, we’ll include CTAs that get your website visitors to do something desirable for your practice, such as signing up for a membership or booking an appointment.
Hiring Experts for Your Plastic Surgery SEO Campaign
Here’s how we achieve excellent SEO results for you:
- Our dedicated researcher browses through thousands of SEO articles to determine relevant trends and clues, no matter how tiny, which may lead to potentially significant changes.
- After comparing your real-world issues with our dataset’s patterns, our team of mathematicians and specialists will perform tests until we identify a substantial change that we can apply for your benefit.
- We work with web developers who make regular website improvements from the SEO changes we detect to help maximize the benefits you get.
What Is Included in Our SEO for Plastic Surgery?
SEO offers several benefits to improve your business, but some can benefit your plastic surgery practice in the following ways:
- Lock out your competition: Your potential patients may not even find out about your competitors if you can keep rival practices away from the top organic search results.
- Organic halo: People will likely see you as the top brand when your page becomes the best response to a Google search query.
- Boost your organic search visibility: Our SEO solutions can help bring in leads from Google users actively searching for your healthcare products or services.
Choosing the Right Plastic Surgery SEO Partner
When looking for a digital marketing agency that can handle your plastic surgery SEO needs, evaluate it using this seven-step test:
- Provides total commitment to understanding what you want to achieve
- Is confident with its ability to deliver results
- Offers actionable advice without any obligation
- Is a Premier Partner and has the highest standard set by Google
- Offers something different
- Provides innovative research
- Has clients who are happy to work with it
Why Choose Digital Spotlight for Plastic Surgery Marketing?
If there’s one word to explain why Digital Spotlight is the right agency for your business needs, it’s “Results.”
Plus, we have experience handling plastic surgery SEO, so we have the relevant data and skills to help you get the results you need for your practice.
One of our clients, Facial Plastic Surgery Institute, started working with us in 2018 under our SEO Corporate package. In five years, the client’s organic website traffic increased by a massive 8,010%, and their top 10 Google rankings increased by 415%!
The results our clients enjoy are why you should consider working with us. Call us, and we’ll show you how differently we do things before you even invest a dollar.
A Successful Plastic Surgery SEO Firm
Everyone wants to work with an SEO company with stellar credentials. We’re confident in our ability to deliver you results based on the following achievements:
- 1,812 clients in 355 niches have reached Google’s first-page rankings
- 79% of these clients have over 400 nonbranded keywords on page one of Google
- Improved Google organic rankings have brought over $130 million of additional annual revenue to our clients
If we believe we can add significant value to your plastic surgery business, we’ll work with you. We guarantee that there won’t be any sales pitch. Instead, we’ll listen and talk about what’s realistic. Call 310 879 8003 or email us at [email protected] to start today.
FAQs
Who is the Kardashians’ plastic surgeon?
Dr. Garth Fisher is the Kardashians’ family plastic surgeon. Some procedures the Kardashians have undergone under his care include breast augmentation and facelift. He’s been informally known to many as the “Plastic Surgeon to the Stars.”
Has your practice handled a celebrity client before? Are you planning to target such clientele? Call us, and we’ll provide an SEO solution that will fit these goals.
Why should I prioritize local SEO for my plastic surgery practice?
If you want to make your business appear prominently in online vicinity searches by potential patients, consider prioritizing local SEO. These clients will likely prefer nearby clinics for follow-up visits and convenience.
Why does a website for plastic surgery require a lot of content?
Plastic surgery pages often need plenty of content because one of the goals of plastic surgery SEO is to ensure your website’s content is relevant to as many patient searches as possible. The content must also be more authoritative and comprehensive than what your competitors have.
What makes local SEO unique compared to SEO for plastic surgeons?
Some healthcare practitioners, such as plastic surgeons, cater to patients outside their local area. However, some prospective patients look for plastic surgery services near their residences. Local SEO can help capture these patients’ attention.
With effective local SEO, you can ensure that when a person searches for a “Plastic surgeon near me,” your practice’s website will appear at the top of the search results.
Is it possible for my staff to manage SEO for my plastic surgery practice?
You can get your plastic surgery staff to manage SEO if they can. However, you may find it impractical to do SEO yourself, especially when most of your time and skills are spent attending to patients and running the business.
In this case, working with an SEO agency like us can help ease your burden of managing SEO.
What amount do plastic surgeons typically allocate for marketing?
Your marketing budget depends on your business needs. Some small practitioners may set small budgets, while bigger ones may have deep pockets for digital marketing. What’s important is that the results you get should be worth the value you paid for.
Can online reviews affect my SEO rankings as a plastic surgeon?
You want your patients to have a good impression of your practice. Therefore, positive reviews, such as those on the GBP platform, can help enhance your online reputation and boost your local SEO ranking.
How do backlinks benefit my plastic surgery website’s SEO?
When your website has high-quality backlinks from reputable sources, search engines can tell it is authoritative and credible. This signal can positively impact your rankings.
What’s the importance of keyword research for plastic surgeons?
Keyword research can help you identify terms prospective patients use when searching for plastic surgery services. Targeting these keywords can ensure your content reaches and is relevant to the right audience.
Can I handle SEO on my own, or should I hire a professional?
Suppose you have little to no experience with SEO. You can still manage basic optimization, especially in a specialized field like plastic surgery. However, hiring an SEO expert will likely yield better results while saving you effort and time.
How does SEO differ for plastic surgeons compared to other industries?
Some of the significant differences are in the keywords and target audience. Plastic surgery typically caters to individuals seeking reconstructive procedures, so SEO strategies must focus on patient concerns, local service availability, and relevant terms.
What is the highest certification for a plastic surgeon?
When searching for a plastic surgeon, you must seek one who is board-certified within their field of practice. For instance, you can consult a doctor certified by the American Board of Plastic Surgery (ABPS).
The American Board of Medical Specialties (ABMS) certification, such as the ABPS certification, is considered the gold standard in physician certification.
If you have such a certification, talk to us to see if we can target keywords relevant to it to help improve your SEO campaign.