Richard Zoumalan – Plastic surgeon,
Beverly Hills, CA
Dr. Richard Zoumalan wanted to specialize in rhinoplasty. He also wanted to be fully booked at least three months in advance. Dr. Zoumalan’s digital marketing has achieved both goals.
First, we ran ads and an SEO improvement program side-by-side. By the second year, SEO had given Dr. Zoumalan so much prominence on Google that he was able to turn off all ads, saving six figures a year.
Today, Dr. Zoumalan is fully booked up to six months in advance, and he takes on only the surgeries that interest him.
And now, the numbers…
| SEO | Start | Latest | Improvement |
|---|---|---|---|
| Leads (analytics) | 82 | 1,294 | 1,478% |
| Top 10 Rankings (Google) | 15 | 1,017 | 6,680% |
| Top 3 Rankings (Google) | 1 | 438 | 43,700% |
| Paid Ads | Start | Latest | Improvement |
|---|---|---|---|
| Clickthrough rate (CTR) | 0.88% | 13.84% | 1,473% |
| Avg. cost per click (CPC) | $7.94 | $3.54 | 55% |
| Conversions | 3 | 19 | 533% |
| Cost/Conversion | $500.48 | $18.09 | 96% |
| Conv. rate | 1.59% | 19.59% | 1,132% |
It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.
Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery, richardzoumalan.com