Plastic Surgery Marketing Agency

Benefits of Partnering With a Plastic Surgery Marketing Agency

Do you want to consistently boost your search rankings to help grow your plastic surgery business? What about fixing the issues plaguing your practice’s website and keeping you from earning those much-needed leads?

These benefits—and more—can be gained by working with an agency like ours that specializes in plastic surgery marketing. Partner with us and enjoy the following advantages:

• Higher rankings through search engine optimization (SEO), leading to higher leads
• Transformation of your ad spend into leads through our combined knowledge of digital advertising and your patient’s medical journey
• Monthly reports showing only the numbers essential for your business

Unique Marketing Strategies Perfect for the Growth of a Plastic Surgeon’s Practice

You may be the best in your field or highly regarded among your peers. But without the right marketing strategy, your website won’t rank in Google and gain quality leads. In other words, your target clients won’t find you.

Some of our marketing strategies that can help grow your plastic surgery practice are as follows:

• Using advanced math to achieve your desired results, such as reaching the top of your medical profession or supplying market-beating products
• Providing you with a means to trace the cost and source of your leads to the dollar
• Optimizing your ad campaign to help you spend less unless we have convincing data suggesting the need for increased spending

Is Your Plastic Surgery Marketing Campaign Up to Speed?

Every time users type something in Google’s search box, a billion calculations start running. We must understand math to speak Google’s language and make sense of these computations.

And because our agency understands Google’s algorithms, we deliver results that often leave amateurs scratching their heads. By the time they realize it, you’re already ahead of your competition.

But even though our first language is numbers, we’re happy to talk with people. Still, numbers will rank you high in a Google search query, so speak to us if you want to win the digital marketing race.

Many of our clients are surgeons—and have been for years. We understand surgeons specializing in plastic surgery and have our own unique approach to maximizing lead volume and patient flow for your budget.

Full-Service Marketing Showcasing Your Taste and Authenticity

Is growing the number of leads the most important thing for your plastic surgery business? What about knowing the numbers because of an increase in back-to-back consults?

Whatever your preferences are, we’ll show you how we deliver those results through our integrated multi-channel marketing methods designed to help your healthcare business grow.    

And if you want a reliable flow of leads, we provide accurate reports that let you trace those leads to the source and your costs to the dollar. After all, our honesty is what many of our clients appreciate, including those we’ve turned down because we know our services aren’t what their practice needs.

As actuaries, we know what numbers matter most to you. Our math-based processes allow us to help you get more leads while lowering your costs. This is our way of getting your plastic surgery business to attract, convert, and retain customers. Keep reading to learn more about how we do it.

Attract

Our search engine and social media marketing services can help bring potential customers to your website.

This means we can harness the power of SEO, paid search ads, like Google Ads and Bing Ads, and social media platforms, like Instagram and Facebook, to help drive traffic to your site or content.

Additionally, these services can help expand your practice’s reach and establish meaningful connections with your clients.

Convert

What’s the benefit of having visitors access your plastic surgery website or click your ad if they don’t book an appointment at your clinic or pay for your service?

Through conversion, such as through Google Ads, we can help turn those clicks and views into actions you consider desirable. These include potential patients filling out a form or calling your clinic to inquire about your services.

Retain

One purpose why your business exists is to create new customers. However, the process won’t be complete unless you maintain them through your services that the customer considers valuable.

What happens after the client undergoes plastic surgery treatment at your clinic?

We can help you retain those customers through the services you deliver that they consider more valuable than the price. One way we do this is by making innovative system changes, such as improved convenience, better connections, or saved time, and bringing more value to your customers.

Impeccable Customer Service and Extraordinary Results

If you have an urgent inquiry, we’re available for a business call within 30 minutes. Aside from responding promptly to your questions, we’ll also try to remedy pressing issues as needed.

Is another agency keeping your website hostage even though you’re not getting the results you want? We’ll help you not only move your website to better servers but also raise your search engine rankings.   

One of our clients, California-based plastic surgeon Dr. Mark Solomon, wanted to move his site from a previous agency to ours. We did so in just one night and even helped Dr. Solomon grow his practice while improving his Google rankings consistently.

Aside from our top-notch customer service, we also provide results you won’t believe possible. Another client, Dr. Richard Zoumalan, experienced a 1,478% boost in leads through SEO and had 1,017 keywords reach the top 10 Google rankings!

If you want to achieve these numbers—or even more—call us for a no-pitch consultation. We’ll assess how much growth you can accomplish through our digital marketing services.

Plastic Surgery Marketing Services

What do your plastic surgery practice and our math-driven marketing campaigns have in common? They need scientific backing. Without it, our digital marketing solutions will be nothing more than a quack remedy.

Now that you know that digital marketing involves math, not sales talk, why not work with an agency like us? We’ll tailor our marketing services to your business objectives and needs.

PPC Advertising

Pay-per-click (PPC) advertising is how we display your paid ads on different online platforms. Through PPC, we bid on keywords or target specific demographics to effectively reach customers looking for your plastic surgery services.

With PPC, you only pay when users click or view your ads. It also lets you quickly reach the top ranks on Google Search and partner websites.

Other benefits of paid ads are as follows:

• Increased visibility
• Precise audience targeting
• Immediate results
• More effective audience reach than organic marketing methods

SEO

Did you know that when it comes to searching on Google, the top three results get 75.1% of the clicks? Through SEO, we can help make your plastic surgery website rank higher on the search engine results page (SERP), boosting your organic traffic and potential leads.

Part of our SEO work is creating relevant, high-quality content and improving user experience to ensure your site consistently fulfills your potential clients’ search needs.

Social Media

Do you want to target customers on popular social media platforms like Facebook and Instagram? Our social media marketing (SMM) service utilizes these platforms to help you engage your target audiences.

SMM can help boost website traffic and make customers more aware of your brand. Paid ads and organic posts on social media can also bring your practice more potential clients.

Facebook Ads

Facebook Ads is a powerful digital advertising platform that allows you to promote services or products on Facebook and its affiliates.

So, if you want to advertise your plastic surgery practice on this tech giant’s network, our Facebook Ads service is an excellent option.

With precise targeting options, diverse ad formats, and robust analytics, Facebook Ads can help you reach your desired audience. This tool also helps increase your brand’s visibility, drive website traffic, and generate leads or sales.

It offers a cost-effective and customizable advertising solution for businesses of all sizes, making it an asset in the digital marketing landscape.

CRO

Conversion rate optimization (CRO) is about increasing the percentage of site visitors completing a desired action. This process helps generate more high-quality leads for your business.

We provide CRO, especially for your website’s SEO campaign. A well-implemented CRO means higher revenue for your business at lower acquisition costs.

Digital Ads

Google Ads is an effective digital platform that lets us advertise products and services on Google Search and other associated websites like YouTube.

This tool lets you promote your plastic surgery services through targeted ads and reach the right customers online.

With Google Ads, we can provide the following services:

• Set your ad goals
• Specify your target audience
• Build your ads in various formats, such as text, display, and video
• Set your monthly budget
• Reach your target audience

Content Writing

If you need informative articles related to plastic surgery on your website, we can write SEO-optimized content for you. We ensure that your content maintains a target number of keywords each month.

We can also offer these services:

• Content type analysis
• Content brief creation
• Title tag and meta description recommendation

Title tags are hypertext markup language (HTML) elements that are coded in your website and specify the page’s title. Meanwhile, meta description tags summarize what your page is about and help inform or interest visitors.

Plastic Surgery Lead Generation Services

When marketing your plastic surgery practice, we measure leads, not clicks.

Other agencies may report how many people clicked on your ads or contact forms, hit “Send,” and they’re done. We beg to differ. What we’re after is high-quality leads based on what matters to you and your practice.

When a potential client calls your clinic after browsing your site, is a 15-second call too short to be considered a good lead? If yes, just tell us, and we’ll adjust our metrics based on your criteria to ensure high-quality leads come from longer calls.

Local SEO

Suppose you run a plastic surgery clinic in Los Angeles, California. We can help you attract new patients in your area through local SEO, which lets us optimize your online presence to increase your visibility, traffic, and brand awareness.

Some of the typical local SEO tasks we perform are as follows:

• Identifying local keywords
• Creating content relevant to your local market
• Optimizing your Google Business Profile (GBP)

Take one of our clients, California-based practice Tahiri Plastic Surgery, for example. We’ve optimized the following local search ranking factors to enhance the business’ visibility in local searches:

• GBP listing
• Consistent NAP (name, address, and phone) citations 
• Localized on-page factors
• Online citations
• Internal and external linking elements

Mobile Optimization

When people view your website, how it appears and how users interact with it on a mobile device may differ from that of a desktop computer.

With these factors in mind, we perform mobile optimization by doing the following:

• Ensure your website is mobile-friendly
• Address faulty mobile redirects
• Implement mobile annotation, such as when you have a different mobile site from your desktop site

Website Management

Depending on your requirements, we can help build and manage your website for you while ensuring you still have full ownership.

Using our math-based process, we’ll test and improve how Google’s algorithm sees your website. This way, we ensure your site becomes a top 10 answer to searches relevant to your practice.

Analytics

Determining your plastic surgery site’s performance involves analytics, which goes with the following digital marketing services we provide:

• SEO: We use Google Analytics, a freemium web analytics tool, to monitor and report website traffic.
• Google Ads: We use Google Ads’ analytics and reporting tools to help you track your ad performance. These services also allow you to measure your campaign’s effectiveness and help you make data-driven decisions.
• Facebook Ads: Facebook provides us with detailed insights and metrics to help track your ad campaign’s performance. These ads also let you optimize your campaigns and make the most of your investment.

Intelligent and Useful Marketing Reports

Other agencies will try to cram the numbers into their reports. And when you’re busy analyzing a patient’s surgical problem and meticulously planning their upcoming procedure, you may not have the time and energy to analyze those figures.

This is what we believe: reports should make it easier to see how your marketing campaign is performing. This way, you can make business decisions more efficiently.

And we’ll do just that. We’ll provide useful monthly reports highlighting only the numbers that matter to you the most.

For example, our customized monthly reports for our SEO enterprise service include the following details:

• An overview of planned and completed tasks
• Keyword visibility
• Rankings
• Organic traffic performance
• Organic traffic breakdown

Plastic Surgery Marketing – Stats You Should Know

A study published in 2023 showed the following marketing statistics for specific age groups and plastic surgery procedures:

Age group	Most common procedure	Platforms utilized for marketing
17 to 35 years	Breast augmentation (surgery for increasing breast size)	Instagram, Snapchat, and TikTok
36 to 70 years	Liposuction (removal of fat from specific body areas by using suction)	Facebook and Instagram
70 years and up	Blepharoplasty (removal of excess skin from the eyelids)	Facebook

As a plastic surgeon, you must consider which platform delivers the right content to your potential patients more effectively. Call us for an audit to learn which solutions and platforms are right for you and your marketing budget.

Underused Tips for Plastic Surgery Marketing

What does running a plastic surgery practice entail? Being an excellent plastic surgeon and a business owner. Let’s not forget the many other clinics that offer services similar to yours. To gain an edge over them, you need a marketing approach many of them don’t know or use.

Consider working with an agency that can create a unique plastic surgery marketing campaign that reaches your target audience.

Still on the fence? Check out some helpful but often underused tips for marketing your plastic surgery practice.

Have Clients Promote Your Practice

Sometimes, marketing your plastic surgery practice by yourself can only get you so far. However, word-of-mouth marketing, which current and previous clients can help you with, may extend your reach further.

How so? Some of your customers might know others who also need your services but haven’t heard about you. In this case, your customers can be a potential source of new patients.

Other customers will leave a review after visiting your clinic or undergoing any procedure. If these reviews are mostly positive, people may start showing interest in your clinic.

Through our social media ads on Facebook and Instagram, we can help you encourage your customers to promote your practice through the following ways:

• Implementing referral programs
• Connecting with your customers on social media
• Having your customers sign up for newsletters

If you need assistance getting these features on your website, call us for a pitch-free audit, and we’ll let you know what works best for you.

Target High-Value Clients

Plastic surgery is a life-changing decision for some people. Those who want to undergo such procedures likely have a bit of disposable income or have wanted to get a functionally affected body part treated for some time.

When targeting potential high-value clients, we typically use keywords, interests, and behaviors. This way, we can help build your marketing plan that focuses on specific demographics based on your services and how your target audience needs them.

Ease Common Consumer Fears

Not everyone who needs to undergo plastic surgery is confident with the procedure. Chances are, new patients will be somewhat apprehensive or have reservations about going under the knife.

With the right digital marketing strategy, however, you may be able to calm your patients’ fears and build trust before they even walk through your clinic’s front door.

Some ways to help ease your clients’ fears are as follows:

Offer Free Photoshop Consultation

Photoshop can be an excellent marketing tool in your plastic surgery practice as it allows you to provide potential clients with a preview of how they’ll look after the operation.

For example, you can show a before-and-after photo to let the client know how they’ll look once the job is completed.

Other clinics might charge their clients for a Photoshop consultation. However, a free consultation might give you an edge, especially if you’re experienced and confident that the preview will be as close to the actual results as possible after the procedure.

Show Similar Client Testimonials

Testimonials are your patients’ way to affirm your plastic surgery practice’s credibility and trust. These social proof can benefit your business in the following ways:

• Create client loyalty: Happy, satisfied clients can become loyal to you, leading to potential new referrals.
• Gain learning opportunities: Not all reviews are positive. Some customers can use testimonials to point out dissatisfaction or poor service. Such feedback can also provide a chance to improve your service.
• Make your staff feel appreciated: Testimonials can show customers’ appreciation for your staff, which can later help with human resource recruitment.
• Boost your SEO: We can help improve your website’s SEO performance by writing content for your blog pages. We can also feature your customers’ testimonials in your page content.

Have a High-Converting Website

Can you physically speak to your clients and convince (or convert) them to undergo plastic surgery in your clinic? If so, your website should be able to do the same.

After all, when your website does most of the work bringing in the leads, you can free yourself from other costly and time-consuming marketing efforts.

Let’s look at some of the ways that can help increase your site’s conversion:

Ask for Emails

If you publish newsletters on your website, your customers can send you their emails through newsletter subscriptions. And if your site’s contact page allows customers to email you, you can use this option to answer their questions or concerns via email.

We offer email marketing that lets you send targeted messages to customers who opt to receive communications from you. We can also help your customers sign up for newsletters from your plastic surgery practice through Facebook or Instagram ads.

Have a Strong Call to Action

When your site has a solid call to action (CTA), your audience can be motivated to take your desired action, helping you get close to achieving your goals.

Do you need your site to create an urgent need among your target audience and guide them toward a desired outcome? We’ll help you produce content with a compelling CTA.

Write Helpful Blog Posts for Strong SEO

Your target customers may want to learn more about your plastic surgery procedures or what they must prepare before visiting your clinic. Blog posts or articles are a helpful way to provide these pieces of information to your audience.

Through our SEO enterprise service, we’ll create optimized articles containing a target number of keywords that we maintain monthly. These keywords should be relevant to your plastic surgery practice to help users searching for those keywords to find your content.

Build Native Paid Media Campaigns

In today’s information age, it’s almost expected for online users to see paid media ads every now and then while scrolling through digital platforms. Many of these users will likely ignore those ads.

But what if we create a native or sponsored ad campaign that shows you care about what your potential customers need? By putting ourselves in your target audience’s shoes, we can create ads relevant to your target.

Keep reading to learn how we build native paid media campaigns.

Ads Should Feel Like a Real Post, Not an Ad

We must consider creating short, relevant, and straight-to-the-point ads that fit your content naturally. Doing so may convince users to stop, turn around, and click the ad.

Furthermore, we don’t want to overdo your ads the same way you don’t want to overdo your patient’s plastic surgery treatment.

Bombarding your audience with ads could negatively affect the user’s experience. If they think your plastic surgery ads are too intrusive, their experience may have an adverse impact on how they seek information on your site.

Keep Your Retargeting Ads Fresh

Some of your plastic surgery patients a few months or years ago may no longer need your service, while potential customers may be looking for you now. New trends may have developed, and you must keep up with the times.

In these cases, campaign retargeting can help us ensure your ads align with your brand and current trends.

For example, our Facebook Ads service lets us retarget users interested in your offerings.

Meanwhile, Google Ads allows us to reach potential clients who have interacted with your website or shown interest in your services. Plus, successful remarketing can help increase the chance of potential customers converting.

Be Consistent With Your Branding

Your brand is an essential part of your plastic surgery practice marketing strategy. We can help improve your brand by considering these questions that you can also ask yourself:

What Is Your Mission Statement?

What plastic surgery services do you offer? What direction do you want your practice to take?

Who Is Your Target Audience?

Are you targeting young adults or middle-aged people? Do you have a specific income range to consider?

What Type of Personality Does Your Brand Have?

Do you prefer a more casual, hip tone? Or do you want a more formal personality?

What Colors and Fonts Will You Use?

Do you prefer lighter or darker colors? What about large but professional-looking fonts?

What Is Your Logo?

Will users browsing the internet recognize your clinic’s logo immediately?

The Do’s and Don’ts of Social Media and Plastic Surgery

Social media can be a powerful tool for effectively marketing your plastic surgery services. However, we must consider a few do’s and don’ts, such as the following, when using social media for your practice:

Do Engage With Your Audience

Social media lets you engage your customers through posts, comments, likes, and subscriptions. If you’re handling social media management personally, consider replying to comments or sharing helpful information.

Don’t Share Sensitive Information

Plastic surgery is a sensitive healthcare issue. Many people may not be interested in sharing their procedure or results with others. Therefore, we must be careful about what we share on social media.

For example, we must not post your patient’s private health information and before-and-after photos online without consent.

Do Use High-Quality Visuals

Visuals, such as images or videos, work well for your social media campaign as they can help showcase your services effectively.

For instance, potential customers may want to see your clinic and its amenities before setting an appointment. If you have before-and-after photos of patients (with their consent, of course), would-be clients can see your work’s quality.

Don’t Be Pushy

For many people, deciding to undergo plastic surgery is highly personal and significant. They may not want to be rushed into a decision, so we shouldn’t be too pushy with our marketing efforts.

Instead, you’ll want to provide value by focusing on your potential patients’ needs and building relationships with them.

Finding the Right Plastic Surgery Marketing Agency for Your Practice

When finding a digital marketing agency that can help you with plastic surgery SEO and paid ads, why not choose one that can deliver big numbers for your business?

And if you want to be extra sure, pick an agency that has the following:

• A commitment to understanding your metrics and goals
• Google Premier Partner credentials
• No-obligation analysis and actionable learnings
• Results that make clients stay
• Confidence in the ability to deliver impressive return on investment (ROI)
• Advanced analysis of collected data to help set up your campaigns
• Innovative research on social, search, and online advertising

Experience

Established in 2008, we have been in the digital marketing industry for over a decade. We’ve helped hundreds of businesses reach their goals by boosting website traffic, achieving higher search results rankings, and delivering more qualified leads.

Reputation

Sometimes, things don’t work out at your clinic. A patient may have gotten an unsatisfactory nose job, or one of your staff may have been rude to a customer.

Even having thin content or slow-loading pages on your plastic surgery website can be an unfavorable experience for users.

Whatever the reason, you’re constantly at risk of getting a negative reputation. And this applies to all businesses.

Through online reputation management, we monitor and help influence how users perceive your business online. For example, our Google Reputation Management service can help control and protect information about your brand and employees and minimize negative reviews.

Another way we improve your reputation is by performing a preliminary SEO technical audit of your site. Doing so lets us make recommendations, where necessary, that can help lessen your exposure to penalties and address the following:

• Thin or duplicate content
• Redirect checks
• Indexing and crawlability issues
• Low page-loading speed or PageSpeed scores

Services

Our lean but impactful selection of digital services can help deliver new leads for your plastic surgery business. Depending on your needs, these services can help generate the sales and ROI your practice deserves:

• SEO
• Google Ads
• Google Shopping
• Google Remarketing
• Google Display Network
• Facebook Ads
• Bing Ads
  

Pricing

We don’t pitch anything or discuss pricing until we’ve listened to your requirements and offered realistic solutions. We believe it’s only fair to give you a price only after learning what you need.

Plus, when you work with an agency like us, expect us to increase site traffic while lowering your acquisition costs. 

Understanding the Marketing Challenges for Plastic Surgeons

The COVID-19 pandemic has significantly affected offline marketing. Even networking with referring doctors became challenging due to the pandemic.

Despite this problem, the flow of leads went up, thanks to online marketing.

That’s why our pitch-free consultations are essential. They allow us to identify opportunities for growing your leads amid the marketing challenges of your plastic surgery business.

The Changing Business of Plastic Surgery

Decades ago, you probably wouldn’t have heard of terms like SEO, PPC, or SMM.

However, as a plastic surgeon today, you may have used or considered these digital marketing services to maintain your website’s online visibility on relevant search results.

With PPC, you can quickly climb the top ranks on Google Search and partner sites, but you must pay each time someone clicks or views your ad.

On the other hand, SEO improves your organic (nonpaid) ranking but takes time to show results.

Meanwhile, SMM lets us utilize social media sites like Facebook and Instagram to drive traffic to your pages using organic posts and paid ads.

If you’re unsure which service is right for you, hire a plastic surgeon marketing agency like us that understands your unique requirements. This way, we determine which service or combination of such services has the best likelihood of improving your lead acquisition strategy.

Get Our Plastic Surgery Digital Marketing Services and Discover Your Online Potential

When you work with us, you can achieve results you never thought attainable. Our free technical audit can help lower your costs while getting a customized solution that addresses your needs.

We’ve previously mentioned Dr. Zoumalan. He’s a California-based rhinoplasty specialist who wanted to obtain bookings three months in advance. Through our digital marketing solutions, such as paid ads and SEO, we exceeded his targets.

Today, his clinic has been fully booked for up to six months, and he is now only taking on procedures he’s interested in. But that’s not all. By the second year, SEO gave him enough visibility that he no longer had to run his ads, saving him up to six figures yearly!

If you want to reach your target numbers—or even more—for your plastic surgery business, call us for a consultation today.

Why Choose Digital Spotlight As Your Plastic Surgery Digital Marketing Company

Is boosting the number of leads what matters the most to your plastic surgery business? If so, consider working with us. Our integrated multi-channel marketing has helped healthcare businesses like yours grow their numbers.

Let’s show you how we do it.

Google-Certified Professionals

The way we work has made Google acknowledge our efforts so much that the search engine giant has made us one of its top-tier Premier Partners. This credential means Google recognizes us for having a certified staff that:

• Has a fast-growing client list
• Manages the highest ad spend levels
• Retains those clients for extended periods

Plus, as a Google Premier Partner, we offer you the following benefits:

• A hotline to Google’s support team that can troubleshoot any account issues
• Early access to Google’s new features, giving you an edge over your competitors

Measurable Results

We provide detailed analytics and reporting tools that let you measure your healthcare marketing campaign’s effectiveness so you can make informed decisions.

Take the Texas-based Facial Plastic Surgery Institute as an example. Aside from getting at least 40 leads monthly due to our digital marketing work, Facial Plastic Surgery Institute achieved the following numbers:

Metric	Start	Latest	Improvement
Leads	25	171	584%
Top 3 rankings (Google)	42	371	783%
Average cost per click (CPC)	$6.09	$2.52	59%
Conversions	5	40	700%
Cost per conversion	$344.55	$54.11	84%

Leads are people who express interest in your product or service. Based on this definition, the increase in Facial Plastic Surgery’s leads meant more customers were interested or wanted to undergo the clinic’s treatment.

Meanwhile, an improvement in the Google rankings meant more of our client’s pages or keywords appeared in the top three ranks of Google’s search results. In other words, Facial Plastic Surgery’s search visibility has improved.

The average CPC is the amount the company spends per click (number of site visits). Thus, an improvement of this metric meant Facial Plastic Surgery spent less per click.

More conversions also meant the company received more inquiries. This means those leads had a higher chance of becoming patients.

Finally, the improvement in cost per conversion indicated more efficient and optimized ad campaigns, which led to lower costs to pay per lead.

Full-Service Online Solutions

As a full-service agency, we handle all your digital marketing needs across online platforms like Google, Facebook, Instagram, and Bing.

Our talented team is ready to offer effective marketing solutions for your plastic surgery business. Whether you need SEO, PPC, content marketing, or website design, we’ve got you covered.

Transparent Communication and Reporting

Whatever service you choose, we provide 100% transparent cost reporting. There are no hidden charges, and you receive full disclosure of all campaign elements.

We also believe clear communication is crucial to your success, and we want to provide you with the support and resources necessary to achieve your goals.

Plastic Surgery Marketing Framework

Our plastic surgery digital marketing experts are mathematicians who know how to work the formula that makes your paid ads and SEO win.

Part of our marketing framework is performing the following tasks:

• Layered targeting: We use multiple criteria layers, such as demographics, behaviors, and interests, to target relevant audiences for your ad campaign.
• Ads management: Depending on your request, we’ll set up and regularly optimize your account by creating ad copies, selecting relevant keywords, and monitoring performance metrics such as conversion rates.
• Campaign optimization: We analyze your ad campaign data to make strategic changes that help enhance performance. This task includes testing different ad formats, improving targeting criteria, and modifying bid strategies.
• Campaign support: Google provides agency support to help us troubleshoot client issues. The tech giant also offers educational resources and tools for analyzing your campaign data.

Your Growth Is Our Goal

Your success is also our win. When our math-based processes reliably turn your plastic surgery website into one of the top answers to relevant queries, you get more leads while spending less.

In turn, the platforms where we market your practice enjoy what we do because we use their tools to connect your business with those who need your skills and expertise the most. It’s a win-win!

Trusted by the Plastic and Cosmetic Surgery Arena

We wouldn’t have been able to connect as many healthcare businesses, including plastic and cosmetic surgery practitioners, to clients needing their services without the trust we’ve worked hard to achieve.

And we gained this trust by understanding the industry, which we discovered has the following characteristics:

• No two healthcare specialties are the same.
• No two doctors, even with similar practices, are the same.

Also, no single process can deliver the results your customers desire regardless of their healthcare concerns. This means that each patient’s case is unique, whether you perform reconstructive plastic surgery to fix a deformity or cosmetic surgery to improve one’s looks.

Similarly, your practice’s marketing needs will likely differ from other surgeons. Because of these differences, we must listen to your needs and research to determine what can bring you quality leads.

We’re Performance Marketing Experts

Regarding online marketing in the healthcare industry (where your plastic surgery practice belongs), leads, not impressions or views, are what matters.

As actuaries, we’re experts in understanding and using the same advanced math that Google, Facebook, and Instagram use. This is how we can help deliver the big numbers for your plastic surgery practice.

And if you consider the number of leads to be a measure of your website’s performance, look no further; we provide a reliable flow of leads for your business.

So, call us to learn how we pump up those leads. And if you think we aren’t the best for your needs despite what we can do, we’ll be honest and tell you.

A Talented Team Focused on Your Success

Not only do we deliver results and speak the same language as Google and Facebook. We’re a certified Google Premier Partner and Meta Business Partner.

Such achievements showcase our talent and ability to give you an advantage over other practices. In other words, our competitive edge also becomes yours.

Marketing Agency With the Human Touch

With the advent of content generated through artificial intelligence (A.I.), it would’ve been easy for us just to let robots create articles for you. Doing so will be efficient, cost-effective, and helpful in addressing writer’s block.

However, A.I.-generated content leads to the following problems:

• Plagiarism and quality issues
• Lack of personalization and creativity
• Still requires human editing
• Inability to generate new ideas

Aside from these disadvantages, Google typically does not like low-quality content. Although Google isn’t capable of checking whether your content is human-written or not, the search engine giant can detect automatically generated low-quality and spammy material.

Once those websites with low-quality, spammy content are detected, Google will likely deindex their pages (no longer appear in search results).

Considering these issues, we only give you content written by human writers. This way, you won’t have to worry about the abovementioned problems.

Our Capabilities

If your customer needs plastic surgery for body abnormalities or injuries, they turn to reconstructive surgery. If they want to reshape a body structure to improve their looks, a cosmetic surgeon will do the job.

Similarly, as an agency specializing in marketing your plastic surgery practice online, our capabilities involve digital marketing and paid advertising. We discuss these capabilities below.

Digital Marketing

Two of our essential digital marketing services are search engine marketing (SEM) and SMM.

SEM utilizes the power of search engines like Google by using SEO and paid search ads to boost your online visibility. A successful SEM campaign helps increase your organic search ranking.

Using SEM or SMM, we can help broaden your brand’s reach, develop meaningful connections online, and bring in more customers. This way, more visitors to your plastic surgery website can become potential clients.

Advertising

Earlier, we mentioned that PPC, or paid advertising, is about paying to display your ads online. Our advertising capability typically operates on any of the following models:

• Cost per click (CPC) is the amount you spend when a user clicks your ads.
• Cost per impression (CPM) or cost per mille is the average cost for every 1,000 ad impressions or views.
• Pay per conversion (PPConv) is the amount you pay when a user converts on your website or app.

When you have paid ads running, they’ll typically be marked as “Ads” or “Sponsored” on various platforms like search engines and social media.

About Digital Spotlight

We’re an agency that many of our clients love to refer. Some even consider us their “best-kept secret,” which their competitors still struggle to discover.

So, aside from the math and our ability to deliver results, what else about us makes clients choose us over other agencies? Keep reading.

Vision and Mission

We want nothing more than for your plastic surgery business to shine and succeed online. To this end, our mission is to showcase your inherent greatness by effectively executing ROI-focused digital marketing.

Our Philosophy

It is our belief that clients stay with us because we deliver results. That’s why we don’t have lock-in contracts.

Does that mean you can leave anytime? Yes! In fact, if we fail to bring in the results you need, you can leave with no strings attached.

Plus, we’ll come up with an online marketing plan for you even before you come on board. We’ll audit your SEO and ad campaigns before you spend a dollar on us.

Why free, you ask? Because we believe it’s only fair to know what you truly need before giving you a quote.

Ready to Ignite Your Growth?

Call us for a pitch-free consultation to learn how to earn a steady flow of patient leads and take your plastic surgery practice to the next level. You can fill out our online form or contact us through the following:

• Phone: (+1) 310 879 8003
• Email: [email protected]

Plastic Surgery Marketing Agency FAQs

1. What is plastic surgery marketing?

Marketing is about taking action to attract an audience to your services or products by using high-quality messaging.

Based on this meaning, plastic surgery marketing involves getting your plastic surgery practice to attract and retain patients.

Some of the ways we can help market your practice are through the following ways:

• SEO
• Google Ads
• Facebook and Instagram Ads
• Bing Ads
  

2. Why do plastic surgeons need marketing?

As a plastic surgeon, you need marketing, such as through social media and other online channels, for the following reasons:

• Many potential clients or patients search for plastic surgeons through online resources.
• You need a direct-to-consumer marketing method to help facilitate patient engagement, peer-to-peer education, and public community outreach.

3. Plastic surgery marketing strategy – what is involved?

As digital marketing continuously evolves, plastic surgery marketing will likely require us to consider combining various digital strategies and understanding your target clients’ needs.

For example, when we need to attract high-value customers for your plastic surgery practice, the marketing strategy for our paid ads involves targeting your audience based on their interests, behaviors, and keywords.

For SEO, our strategy is to target keywords based on the client’s answers on their questionnaire form.

We can then determine what specific services are needed depending on the targeted audience.

4. What are some plastic surgery advertising techniques?

To advertise your plastic surgery practice online, such as on social media, we should consider the following recommendations from a 2023 study:

• Use keywords like “plastic surgery,” “nose jobs,” and “breast augmentation”   
• Emphasize the disease or aesthetic components without using scientific content
• For photos or videos, consider wearing a white coat and smiling
• Consider delivering information through live video

5. What results can I expect from a plastic surgery marketing agency?

When you work with an agency like ours that specializes in plastic surgery marketing, expect us to deliver big numbers for your business.

And when we send you the reports, expect them to contain the following metrics that matter to your business the most:

• Leads
• Cost per lead
• Total number of consultations or sales calls
• Cost per consultation or sales call

6. Can you market my cosmetic surgery practice even without a new website?

If you have an existing website, we’ll audit it for you. This way, we determine what needs to be fixed or improved. Depending on our findings, we’ll market your practice with or without building a new site.

And if we do create your website, it will always be yours. You’ll have access to your site from the day we start building it.

7. How long will it take before I see the fruits of your marketing efforts?

The time it takes for our online marketing approach to show results depends on many factors, such as the amount of work to do on your site and your target market.

For instance, SEO may take 4 to 12 months before your business sees any benefit. Depending on how many technical issues we must fix on your site, SEO results may take longer or shorter than that period.

8. Are you going to handle all of my marketing needs?

As a digital marketing agency, we provide a broad range of services, including SEO, web design, content creation, search ads, and social media advertising.

If you prefer traditional advertising, such as television, radio, and print, another agency may specialize in these formats.

Still, you can contact us for a consultation to determine the best solution for your plastic surgery marketing needs.

9. How can you protect against high CPAs in the highly competitive cosmetic surgery space?

The plastic surgery industry, whether it involves reconstructive or cosmetic procedures, can be pretty competitive, which may cause your cost per acquisition (CPA) to increase.

Fortunately, you can protect yourself from such high expenses by working with us. If you want to dominate your competition, we’re here to help you get the highest flow of leads while delivering the best possible acquisition cost.

Plus, we know how to deliver results. Let us know your plastic surgery specialization, and we’ll show you the numbers and results we can provide.

10. Can you help market my cosmetic surgery practice to highlight surgical procedures and even nonsurgical ones, such as Botox or injectables?

Having worked with several plastic surgery businesses and delivering significant results for them, we have the experience and skills to help you market your practice online.

Whether you want to market your nonsurgical services or provide informative content about surgical procedures, call us for a consultation, and we’ll give you our honest assessment.

11. How much will hiring a plastic surgery marketing agency cost?

Your plastic surgery business needs differ from those of other clinics or practices, so the cost will vary depending on those requirements.

That’s why we provide a free, no-obligation consultation before you work with us. Doing so lets us determine what you need before we quote you.