Category: Analytics
Benjamin Paul – Plastic facial surgeon,
New York, NY
Dr. Benjamin Paul had already worked with us to develop a sought-after practice in hair transplants. Then, he asked us to work with him on an SEO campaign to establish a brand under his own name.
Working with Dr. Paul, we have successfully launched the brand in the highly competitive New York market, showing that it is possible to rank in Google even where competitors might appear entrenched.
And now, the numbers…
| SEO | Start | Latest | Improvement |
|---|---|---|---|
| Leads (analytics) | 13 | 34 | 162% |
| Top 10 Rankings (Google) | 120 | 499 | 316% |
| Top 3 Rankings (Google) | 32 | 296 | 825% |
Digital Spotlight are excellent—responsive and focused.
Benjamin C. Paul, M.D., drbenpaul.com
My website has never ranked better, and in my word becoming more tech savvy, and having a proper team to your SEO is essential. That makes Digital Spotlight the team to use!
Call us for a no-pitch consultation where we’ll tell you honestly how much room for growth is in your Google Ads, Bing Ads, Facebook, Instagram, and SEO campaigns.
Benjamin Paul – Plastic facial surgeon,
New York, NY
Dr. Benjamin Paul had already worked with us to develop a sought-after practice in hair transplants. Then, he asked us to work with him on an SEO campaign to establish a brand under his own name.
Working with Dr. Paul, we have successfully launched the brand in the highly competitive New York market, showing that it is possible to rank in Google even where competitors might appear entrenched.
And now, the numbers…
| SEO | Start | Latest | Improvement |
|---|---|---|---|
| Leads (analytics) | 13 | 34 | 162% |
| Top 10 Rankings (Google) | 120 | 499 | 316% |
| Top 3 Rankings (Google) | 32 | 296 | 825% |
Digital Spotlight are excellent—responsive and focused.
Benjamin C. Paul, M.D., drbenpaul.com
My website has never ranked better, and in my word becoming more tech savvy, and having a proper team to your SEO is essential. That makes Digital Spotlight the team to use!
Call us for a no-pitch consultation where we’ll tell you honestly how much room for growth is in your Google Ads, Bing Ads, Facebook, Instagram, and SEO campaigns.
Benjamin Paul – Plastic facial surgeon,
New York, NY
Dr. Benjamin Paul had already worked with us to develop a sought-after practice in hair transplants. Then, he asked us to work with him on an SEO campaign to establish a brand under his own name.
Working with Dr. Paul, we have successfully launched the brand in the highly competitive New York market, showing that it is possible to rank in Google even where competitors might appear entrenched.
And now, the numbers…
| SEO | Start | Latest | Improvement |
|---|---|---|---|
| Leads (analytics) | 13 | 34 | 162% |
| Top 10 Rankings (Google) | 120 | 499 | 316% |
| Top 3 Rankings (Google) | 32 | 296 | 825% |
| Paid Ads | Start | Latest | Improvement |
|---|---|---|---|
| Clickthrough rate (CTR) | 4.05% | 6.95% | 72% |
| Avg. cost per click (CPC) | $6.09 | $2.52 | 59% |
| Conversions | 5 | 40 | 700% |
| Cost/Conversion | $344.55 | $54.11 | 84% |
| Conv. rate | 1.77% | 4.65% | 163% |
Call us for a no-pitch consultation where we’ll tell you honestly how much room for growth is in your Google Ads, Bing Ads, Facebook, Instagram, and SEO campaigns.
Benjamin Paul – Plastic facial surgeon,
New York, NY
Dr. Benjamin Paul had already worked with us to develop a sought-after practice in hair transplants. Then, he asked us to work with him on an SEO campaign to establish a brand under his own name.
Working with Dr. Paul, we have successfully launched the brand in the highly competitive New York market, showing that it is possible to rank in Google even where competitors might appear entrenched.
And now, the numbers…
| SEO | Start | Latest | Improvement |
|---|---|---|---|
| Leads (analytics) | 13 | 34 | 162% |
| Top 10 Rankings (Google) | 120 | 499 | 316% |
| Top 3 Rankings (Google) | 32 | 296 | 825% |
| Paid Ads | Start | Latest | Improvement |
|---|---|---|---|
| Clickthrough rate (CTR) | 4.05% | 6.95% | 72% |
| Avg. cost per click (CPC) | $6.09 | $2.52 | 59% |
| Conversions | 5 | 40 | 700% |
| Cost/Conversion | $344.55 | $54.11 | 84% |
| Conv. rate | 1.77% | 4.65% | 163% |
Call us for a no-pitch consultation where we’ll tell you honestly how much room for growth is in your Google Ads, Bing Ads, Facebook, Instagram, and SEO campaigns.
Richard Zoumalan – Plastic surgeon,
Beverly Hills, CA
Dr. Richard Zoumalan wanted to specialize in rhinoplasty. He also wanted to be fully booked at least three months in advance. Dr. Zoumalan’s digital marketing has achieved both goals.
First, we ran ads and an SEO improvement program side-by-side. By the second year, SEO had given Dr. Zoumalan so much prominence on Google that he was able to turn off all ads, saving six figures a year.
Today, Dr. Zoumalan is fully booked up to six months in advance, and he takes on only the surgeries that interest him.
And now, the numbers…
| SEO | Start | Latest | Improvement |
|---|---|---|---|
| Leads (analytics) | 82 | 1,294 | 1,478% |
| Top 10 Rankings (Google) | 15 | 1,017 | 6,680% |
| Top 3 Rankings (Google) | 1 | 438 | 43,700% |
| Paid Ads | Start | Latest | Improvement |
|---|---|---|---|
| Clickthrough rate (CTR) | 0.88% | 13.84% | 1,473% |
| Avg. cost per click (CPC) | $7.94 | $3.54 | 55% |
| Conversions | 3 | 19 | 533% |
| Cost/Conversion | $500.48 | $18.09 | 96% |
| Conv. rate | 1.59% | 19.59% | 1,132% |
It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.
Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery, richardzoumalan.com