Most people today use the internet to research and compare products and services. Searching for the right healthcare providers is no exception.
As a plastic surgeon, you’ve probably had many patients who first learned about your clinic through search or social media platforms.
You may have relied only on word-of-mouth and referrals for patient acquisition in the past. But the fast-changing marketing landscape may be forcing you to adapt.
By now, you’ve likely already tried integrating digital marketing services, like SEO (search engine optimization), Google Ads, and Facebook Ads, into your practice. A stronger online presence equals more patient leads, procedures, and consultations, right?
Unfortunately, you’ve yet to see how these marketing strategies can help you maximize your ROIs (return on investment) and scale your plastic surgery clinic.
You invested much of your time, effort, and money into marketing campaigns. Still, you aren’t getting the desired patient leads and sales. What more can you do?
You know digital marketing can deliver better results than you currently get (some of your competitors seemed to be doing well in this area). But frankly, you’ve lost faith in your current agency’s ability to do so.
You’ll be more than happy you found us. We can help turn your campaign and practice’s situation around.
What makes us so confident? We’re specialists in generating more patient leads, consultations, and high-ticket plastic surgery procedures.
We can help you reach and engage searchers, whether they have just realized their plastic surgery needs or are actively looking for a specific solution.
Our leads-focused strategy ensures you stay front and center with potential clients at every stage of their plastic surgery journey.
Still undecided? We can analyze and audit your marketing campaigns and develop a clear plan for you even before you sign up with us.
These audits cost thousands of dollars, but we offer them free of charge — no strings attached — because they’ll help you understand the fundamental needs of your practice.
More importantly, we only take on clients for whom we can generate significant ROI. It’s why our partnership with our clients lasts for years, even without lock-in contracts. They stick with us for the ongoing results we deliver.
Ready to know how we can transform your practice into a profitable and rewarding venture? Let’s dive in.
What Is Plastic Surgery Marketing?
As a plastic surgeon, you had to (and still have to) learn a ton of technical terms and procedures to be a master of your craft.
Likewise, seasoned digital marketing specialists like us became the go-to consultants for many businesses due to our in-depth technical knowledge and expertise.
But as you know, using niche language when speaking to prospective clients isn’t exactly the best way to deliver your message. In fact, it could be counterproductive, as it may leave your audience more confused than ever.
So, what is plastic surgery marketing?
Simply put, plastic surgery marketing is a tailored strategy designed to attract and keep plastic surgery patients. It leverages SEO, paid search ads, and various social media channels to get the job done.
For instance, we can help market your practice through these digital channels:
- SEO
- Google Ads
- Facebook and Instagram Ads
- Bing Ads
Many digital marketers might agree with how we define plastic surgery marketing. But here’s where we differ from most: we believe that healthcare businesses need leads, not impressions.
Impressions only count the number of times a user sees your ad or content on an online platform.
What Should Your Plastic Surgery Marketing Look Like?
A quick Google search will show you diverse marketing service providers. The number of choices offers you more flexibility.
But there’s also so much noise (overhyped sales talk) to filter out, making it more challenging for you to vet a reliable marketing agency.
For example, digital marketers love to boast the number of clicks, calls, and emails they can get through their approach. But clicks and traffic — no matter how many you get — are worth nothing if they aren’t from quality leads.
In short, impactful plastic surgery marketing focuses on generating leads (as per the benchmark you set), not clicks.
How do we know this insight is true? We’ve been in the digital marketing industry for 15+ years and have achieved the following:
- Tracked, tested, and optimized 2,103+ campaigns
- Maintained a 95.67% client retention rate
- Became a member of Google’s highest tier of Premier Partners
More importantly, we have multiple case studies from our work in the medical industry to back our claims.
We mention these facts and achievements to highlight two things: we know what high-performance marketing campaigns look like and how to use them to benefit your practice.
The Importance of Digital Marketing to Plastic and Cosmetic Surgeons
The plastic surgery market is booming.
IBISWorld, a well-known comprehensive industry-market research database, says that the plastic surgery industry has reached a market value of $25 billion as of January 2024.
Note: Here, IBISWorld included cosmetic procedures in their definition of the plastic surgery industry. However, we understand that cosmetic and plastic surgeons have their unique focus.
Plastic surgery focuses on reconstructive procedures to restore the body’s normal function and appearance following an illness, injury, or congenital problem. In contrast, cosmetic surgery specializes solely in aesthetic procedures, such as facelifts and breast augmentation.
Essential differences aside, we want to emphasize a completely different point: both fields likely owed much of their market growth to their increased use of digital marketing.
Do you want to harness the power of search and social media marketing to scale your practice? Partner with us and get these benefits:
- Higher organic search rankings through SEO, leading to higher leads
- Transformation of ad spend in Google Ads, Meta (Facebook and Instagram) Ads, and Bing Ads into quality leads through our combined knowledge of the math that powers digital advertising and your client’s medical journey
- Monthly reports showing only the clear, actionable information for your business
Who Is Your Target Audience for Plastic Surgery?
For a marketing campaign to be effective, it must have a well-defined goal and target audience. You probably already know about this requirement from previous experience with digital marketing.
Increasing your ad spend or buying a thousand-dollar website won’t get you the desired results. Instead, you should be clear about who you want to engage and how you want them to respond to your message.
That’s why we won’t ask you to spend a cent on us until we do our homework — ensure we understand your objectives, situation, and what a “quality lead” means for you.
Target High-Value Potential Clients
Undergoing a plastic surgery procedure is a life-changing decision for many people. While some may decide based on financial considerations, others may consider a method’s success rate.
These and many other factors affect how potential patients use the internet when searching and comparing plastic surgery practices.
Do you want to target searchers who will most likely contact your clinic and book an appointment with you? You’d want what we can offer you.
As a math-based agency, we can devise a precision-targeted marketing campaign for you that focuses on potential high-value clients.
How? We carefully analyze your target audience’s keywords, interests, and online behavior.
Stay Connected With Previous Patients
Satisfied patients can be a great source of new referrals.
As you know, a growing number of people today turn to the internet as the first resource for their healthcare-related queries.
This phenomenon could mean that search and social platforms offer a huge growth opportunity for your business.
However, more online searches — even when they lead to mmobiore visits to your site — doesn’t mean you’ll get more leads that convert (take action in response to your message). Searchers must still be convinced of your practice’s credibility before considering your services.
An effective way to capture these quality leads is through patient recommendations.
That’s why it is crucial to keep them engaged and ensure they always have something positive to share about your practice in their ordinary conversations. You can do so through social media postings and texts.
While often overlooked, email marketing remains one of the most effective digital advertising strategies. After all, it lets you stay connected with your clients and keep them interested in your services.
Improve Relationship With Unhappy Patients
When misplaced expectations lead to disappointment, communication is your lifeline for building enduring patient relationships.
Offer a free appointment via text or call. Educate previous and existing patients about the procedure they underwent and share past results to set realistic expectations.
Even better, preempt any misunderstandings by laying out exact results upfront.
Marketing Strategy for Plastic Surgery and Advertising Techniques
Most agencies will tell you that digital marketing works. The problem is that they can usually only offer a vague definition of “what works.”
And if you ask them to elaborate, there’s a good chance they’ll give you more generic examples and explanations.
However, each industry has unique goals, target markets, and an understanding of marketing success. So, strategies that worked for say, a textile company won’t work for your plastic surgery practice.
Our unique, math-driven marketing and advertising approach is built on this insight. Consider some of the things we’ll do to help grow your practice:
- Use high-level mathematics, like data modeling, advanced statistical analysis, and multi-variant testing, to deliver the results your practice needs and deserves.
- Generate a steady stream of qualified leads that you can trace to the source and cost to the dollar.
- Optimize your campaigns to help you spend less money – unless solid data suggests the need for increased spending.
Why are we confident in our approach? Because we’re not just Google Ads or SEO specialists but mathematicians.
In fact, our founders graduated with top grades from Macquarie University, where they specialized in math- and statistics-heavy fields.
They’ve developed a multi-million dollar dataset for over a decade to track real-world campaign performance and detect significant algorithm changes. We’ve used this in-house tool to propel our clients to great heights.
Branding Your Plastic Surgery Practice
As a plastic surgeon, you may be noticing an increase in competition. And you’re right, considering there are currently over 9,540+ plastic surgeons practicing in the United States.
To ensure potential clients choose your practice for consultations and procedures rather than another clinic, we’ll help you solidify your brand identity and reputation.
What Is Branding?
Your brand communicates to people what is unique about your practice and why it matters.
Why does your practice need to have a well-established brand? Two words: familiarity and reputation.
You want an instantly recognizable name and a reputation that assures the prospect that you’re the right plastic surgeon to trust with their procedure.
That’s why we consider brand awareness a crucial ROI (return on investment) metric.
Brand awareness is a qualitative factor that answers questions like “Am I getting more backlinks, positive reviews, and social mentions?”
Typical branding tactics focus on messaging, brand personality, core values, and positioning. We can supplement these efforts to strengthen brand image by improving the search visibility of branded keywords, such as branded products and brand names.
What Does Successful Branding Look Like?
If you’re good at finding a lake with many fishes (the right audience), your bait (your message) won’t be as important. If you only know lakes with no fish, you won’t catch any, even if you have the best bait.
Still, consistent and compelling brand messaging is crucial. Using the fishing analogy, don’t expect to catch many fish with broken bait.
We understand your message lets you clarify your self-image while addressing your target market’s needs and desires.
Fortunately, our plastic surgery marketing services include content development and ad writing, ensuring you have a well-established brand identity and fostering trust among potential clients.
Some Basics on Building a Brand for a Plastic Surgeon
Traditional marketing tools like billboards, radio, print, and TV ads can help your brand messaging.
But here’s the thing: they’re not direct-response ads. You can’t just set up a billboard or magazine ad and expect clients to come flooding in overnight.
Traditional methods may help build your brand, but they aren’t ideal for increasing conversions (in the long run, improving your brand’s reputation).
That’s why you need another way to promote your plastic surgery practice: digital marketing. Unlike traditional avenues, it offers immediate feedback and precise targeting.
Digital marketing lets you reach the right audience at the right moment, track real-time metrics, and refine your strategy as your campaign progresses. It’s like using a built-in GPS (global positioning system) to boost your ROI.
Plastic Surgery Brand Messaging
Your message should communicate to potential patients that you’ve got something valuable to offer—something they crave or need.
Focus your brand messaging on the two things most prospects want to know:
1. Why do I need this procedure?
2. Why should I choose you?
Plastic Surgery Brand Visuals
Visual assets, like images or videos, may work well for your social media campaign as they help showcase your services effectively.
For instance, prospective patients may want an overview of your clinic and its amenities before booking an in-person consultation.
If you can feature before-and-after photos of previous patients (with their consent, of course), prospects can see your work’s quality.
Brand Audit: Build Your Online Reputation
Sometimes, something terrible happens at your clinic. A patient may think they’ve gotten an unsatisfactory nose job, or a member of your staff may have been rude to a client.
Even having slow-loading pages and inaccurate content on your plastic surgery website can be an unfavorable experience for prospects and patients.
Regardless of the cause, you’re constantly at risk of getting negative feedback.
Worry no more. Through online reputation management, we’ll analyze your online profiles and influence internet users’ perceptions of your practice.
For example, our Google Reputation Management service can help manage and protect information about your brand and employees and minimize or drown out negative reviews.
Another way we’ll improve your reputation is by conducting a preliminary SEO technical audit of your site. Doing so enables us to make data-informed recommendations (where applicable) that can help lessen your exposure to penalties and address the following:
- Indexing and crawlability issues
- Duplicate or thin content
- Redirect checks
- Low page-loading speed
Provide Education and Interactive Elements
Your plastic surgery website shouldn’t be a static page but a dynamic hub where you can inform and engage visitors (potential clients).
So, use straightforward language to explain your services, benefits, and potential risks. For example, you can include content about your pre- and post-operative care to prepare patients for their procedures.
Also, make your site more interactive. You can offer tools like virtual consultations or online quizzes to help them understand their needs and potential procedures.
Public Relations
PR (public relations) is essential to brand promotion and can help you build a solid brand reputation and ultimately increase sales.
When you have a quality relationship with the public, you achieve high credibility and gain the trust of reporters, blogs, and other authoritative third-party sites.
Given PR’s significance in boosting high-impact ROIs, you likely want to know how we can help with your PR.
We empower your PR by crafting share-worthy content optimized for search engines. This strategy helps your site attract backlinks and boosts brand awareness.
Do you want the top news and informational sites to feature your practice? Through our proprietary analysis and research approach, we can help you develop data-informed content that enhances your PR initiatives.
Your Plastic Surgery Website
Potential patients don’t casually visit a plastic surgery clinic to browse treatments or procedures the way they shop for clothes or furniture. Today’s patients search online.
What happens if they don’t see your site on the top SERPs? Or if they see and click it only to find pages with low-value content and a difficult-to-navigate website? That’s right, you’d lose potential high-value clients.
That’s why we don’t treat your plastic surgery website as just another digital asset you may or may not need. Instead, we consider it your digital waiting room — a place to engage visitors and turn them into clients.
Our digital marketing efforts aim to optimize your site’s converting power. We’ll help you:
- Produce insightful content that helps your visitors understand your practice and procedures.
- Ensure your website has a user-friendly design that searchers can easily navigate regardless of their devices.
- Incorporate high-quality visual assets throughout your site to showcase your work, such as a before-and-after photo gallery of your procedures.
Why Is Your Plastic Surgery Website So Important?
You only have a few seconds to grab a site visitor’s attention and encourage them to learn more about you.
As a plastic surgeon, you have different prospective clients and, thus, traffic from diverse sources. Some may already know what they want and are looking for the right clinic.
Others may consider a major or minor physical transformation but are still undecided. These searchers probably don’t even know about existing procedures.
Your website is one of the most effective, if not the most effective, ways to respond to these different types of searchers. You can introduce prospects to the full range of services your practice offers through your website.
Plastic Surgery Website Design
Your site needs a sound structure and user-friendly interface if you want your content (thus, your practice) to rank high on search results.
Our agency works closely with a website development team to ensure proper implementation of our SEO adjustments.
For instance, when we identify a new search algorithm pattern, we test our own internal websites until we’ve isolated the actual change.
The change can be so impactful that our web development partners adjust how they develop sites to capitalize on our findings.
So, what’s our game plan? We collaborate extensively with our web development partners to help optimize your site for search engines.
Plastic Surgery Website Content
Do you want original, high-quality, and rank-ready content for your plastic surgery website? Look no further.
Our content creation service seeks high-value opportunities based on our in-depth keyword analysis. We refresh or develop new content based on our thorough SEO research.
Our team of exceptional content developers writes articles based on our analysis of the top 20 results for your target key term and investigation of these factors:
- Word count
- Terms and frequency (minimum and maximum frequency to ensure natural language)
- Questions searchers ask
- Cannibalization analysis (cannibalization happens when two or more pages compete for the same search term)
- The search intent represented by your target head terms
- Content type
- Clear content to keyword match
Then, our content specialists and internal editors ensure that articles are plagiarism-free and 100% human-written.
We ensure the originality of our content using Grammarly and these AI content detection applications:
- Originality.ai
- Copyleaks
- Corrector App
- AI Classifier
- Content at Scale
- Crossplag
Plastic Surgery Before and After Galleries
What better method to showcase your expertise than by presenting potential patients with authentic depictions of your procedure’s potential results?
A collection of before-and-after client photos acts as visual testimonials, highlighting your skill and fostering confidence and trust in your plastic surgery practice.
Have a Solid Back-End System
Your plastic surgery clinic’s website requires adaptability for effective marketing. Templates might seem slick, but they’re a dead end for future upgrades and tech advances.
The fix? Get a pro to lay down a solid back-end coding system. Bring in someone who can keep your website updated and backed up regularly. This sets you up to expand your site hassle-free down the road.
Fortunately, our services include web development, from making layouts and writing content to ensuring your site translates well to various web browsers and devices and using permissible graphics.
Offer a Free ‘Photoshop’ Consultation
Photoshop can be an excellent marketing tool in your plastic surgery practice as it allows you to provide potential clients with a preview of how they’ll look after the operation.
For example, you can show a before-and-after photo to let the client know how they’ll look once the job is completed.
Other clinics might charge their clients for a Photoshop consultation. However, a free consultation might give you an edge, especially if you’re experienced and confident that the preview will be as close to the actual results as possible after the procedure.
Clarity and Compelling Messaging Are Essential
As a veteran business owner, you understand how crucial brand reputation is for engaging your target market and maintaining a loyal client base.
One way to maintain a solid brand image is to appear on top-ranking web pages that feature your brand.
Some large businesses control web assets, like social media profiles and websites, where they can promote their brand.
Others position their brand on third-party outlets, including online news sites, review platforms, and open-source informational pages (like Wikipedia).
Expanding your digital footprint using these platforms can help protect your brand during a brand reputation crisis.
Our marketing services boost the search viability of your owned online properties and preferred content from other websites.
Include Search Optimized Service Pages
Our technical SEO audit ensures you have a sound and fully optimized website environment to get more targeted organic traffic.
Here, attention to detail is a must. A systematic approach that leaves no aspect of your site unexamined will greatly improve your SEO viability.
Feature the Surgeons
Other web page elements to consider to help improve your Google ranking are as follows:
- A service page containing descriptions of your plastic surgery procedures
- Reasons patients should choose your practice
- Clear CTAs (call-to-actions), such as online forms and phone or email contacts
SEO Can Be Incredibly Valuable to a Plastic Surgery Practice
Did you know that the top three results on Google get 75.1% of the clicks? Through SEO, we can help make your plastic surgery website rank higher on the SERPs, boosting your organic (non-paid) traffic and potential leads.
Part of our SEO work is developing relevant, high-quality content and improving user experience to ensure your website consistently meets your potential clients’ search needs.
Use the Language Your Patients Use
The digital landscape is filled with mediocre content. Fortunately, you can improve your plastic surgery content in various ways, such as using compelling language and publishing regularly.
However, one of the most effective ways to market your practice is to produce blogs that provide value to the reader. After all, doing so can encourage searchers to engage with your plastic surgery practice.
Use the Proper Schema Markup
Search engines understand content through the structured data entered into a webpage. This info is often referred to as “schema markup.”
We analyze the latest information regarding impressions and traffic and provide recommendations on effectively managing your page content moving forward, including:
- Pruning, refreshing, or rewriting blog and resource content that no longer generates traffic.
- Building on existing resource content, especially on web pages targeted for brand terms.
- Improving interlinking, content structure, and delivery to ensure content credibility
Then, we follow SEO-focused guidelines for future blog content creation and do the following (when applicable):
- Improve content tone
- Restructure content categories
- Improve internal linking strategy
- Improve the content’s general credibility
Be Extremely Thorough in Your Web Copy
Most people already feel constantly exhausted by unsolicited ads. So, writing ad copies for the sake of ad copies only pushes potential patients away instead of attracting them.
Our agency has a dedicated team of writers, editors, and proofreaders to ensure ad copies highlight the unique selling points of your plastic surgery practice.
Build Service and Geographic Pages
When finding a plastic surgeon, users usually start with local searches. Think of “rhinoplasty cost in LA” or “breast reconstruction Beverly Hills” for Californian citizens.
We can tailor your service pages to match these local searches. By doing so, we increase your chances of getting a top spot in search engine results. It’s all about meeting your patients where they’re at — geographically and digitally.
Full-Funnel Content Strategy
A conversion funnel refers to the possible route patients take leading to a consultation or procedure. The funnel is divided into three stages with different priorities:
- Top of the funnel (TOFU): Raising awareness for your services
- Middle of the funnel (MOFU): Engaging prospects to nudge them to service consideration
- Bottom of the funnel (BOFU): Validating your services to move them from consideration to conversion
We aim to put your business website before prospects whenever they search for answers to plastic surgery-related queries.
Our SEO strategy targets users who are likely deep in the buying cycle or interested in your offer. We can also develop insightful, attention-grabbing, and persuasive content that moves prospective patients from knowing about your services to scheduling an appointment with you.
Onpage and Technical SEO
On-page or on-site factors include images and HTML (HyperText Markup Language) tags, like title, meta, and header. Poor on-site features prevent Google from ranking your website’s usefulness and user relevance.
Our full-scale on-page SEO audit examines every nook and cranny of your website to identify pressing concerns. We use the info we gather from this site check to suggest sound fixes.
After we’re done with a preliminary audit, we can send you a file consolidating all the issues we’ve found.
Search platforms are fast-evolving technology, so we conduct constant technical investigations to keep pace with requirements.
We draw from our extensive experience and invest all efforts to pinpoint errors that could block our client’s path to the first page of SERPs.
Local SEO
Local SEO helps improve your local search visibility. Localized organic search results depend on these factors:
- Relevance: Does your local business profile match users’ queries?
- Prominence: How well-known is your business offline? Do the online reviews and ratings reflect your business’ offline popularity?
- Distance: How far is your business from the location-modified term a searcher used?
Google has been increasingly optimizing its search algorithm to facilitate local searches.
The good news is that our SEO strategy focuses on location-based targeting before general targeting to generate the highest returns for your practice.
One of the first things we’ll do for you is to verify if you’ve set up your website to target the right geographical location.
Plastic Surgery Landing Pages: Where Visitors Convert to Leads and Leads Convert to Consultations
A well-crafted landing page is crucial for converting prospects into customers, offering an opportunity to showcase your practice and procedures, highlight exclusive promos, and share contact information — all in one digital space.
These web pages act as touchpoints with potential clients.
Do you want to make an excellent impression on visitors? Optimize your landing page so visitors will turn into leads, consultations, and procedure bookings.
Landing Page Content for Plastic Surgery
Landing pages are specialized pages. What the landing page offers should be persuasive enough to searchers and tailored to their location to ensure higher conversion rates.
The landing page’s content should be consistent with your ad’s message. It should reflect the specific services, deals, or offers relevant to each location.
If you work with us, expect us to optimize your landing page to ensure you get more leads for your practice.
Dive Deep Into Niche Content for Services Offered by Your Cosmetic Surgery Practice
No two plastic surgeons are identical. Likewise, certain segments of your audience will have a keen interest in specific areas of plastic surgery.
Why should you consider niche content? The answer: Specialty blogs and articles are magnets for top-tier leads. After all, people reading these resources are already interested in the topic.
Content With a Twist
You know you’ve created high-quality content when it is original, data-informed, and compelling.
Our content team writes articles based on a well-researched content brief. Before publishing the content, our writers and editors ensure the article is exceptional, informative, and engaging.
Many businesses wrongly cram keywords into content for SEO. But Google’s evolving system weeds out clickbait.
How do you write rank-ready articles? Simple.
Recognize what Google’s top-notch engineers are saying. Then, follow their updates and recommendations.
Landing Page Design
As mentioned, your plastic surgery web design helps compel and drive action from your site visitors. The rule applies to your landing pages, too.
While your landing pages should align with your website’s brand, they should also be finely tuned to achieve a specific objective, whether it’s delivering engaging content or spurring users to schedule a consultation.
That’s because doing so maintains consistency and provides a seamless user experience, translating to better ad scores and helping increase your search rankings.
Landing Page Promotion
Your landing pages should make casual visitors feel good about your plastic surgery practice if you want them to become interested prospects.
However, if your target audience can’t find these pages, all your efforts go to waste. The good news is that you can use various marketing channels to promote your message.
From pay-per-click campaigns and social media marketing to YouTube adverts and email marketing, several channels exist to help your landing pages improve online visibility and achieve their goal — convert leads.
Plastic Surgery Blog: Relevant Content to Attract Attention
We don’t want to repeat ourselves, but it’s worth emphasizing: Your articles and blogs wield significant influence in directing attention to your plastic surgery clinic and solidifying your authority.
After all, engaging and informative content can vividly showcase your unique services and showcase your expertise and specializations to potential plastic surgery patients.
What Makes a Plastic Surgery Blog Great
Your target customers may want to learn more about your plastic surgery procedures or what they must prepare before visiting your clinic. Blog posts or articles are a helpful way to provide these pieces of information to your audience.
Through our SEO service, we’ll create optimized articles containing a target number of keywords that we maintain monthly. These keywords should be relevant to your plastic surgery practice to help searchers find your content.
Keys to Successful Plastic Surgery Blogging
Guest blogging is crucial to building a natural link profile. But remember: You can’t fool Google’s algorithm.
It can sniff out link-bait blog posts and nonsense copywriting material like a bloodhound.
Our strategy? We publish helpful, relevant content on niche-specific websites to gain credibility and establish trust from one website to another.
You Don’t Have to Write It Yourself
If you’re confident in your writing skills or prefer your blogs and articles to reflect your unique voice, we support you in creating your own content. However, crafting high-quality content can be time-consuming.
If you wish to allocate this resource elsewhere, such as providing consultations to potential patients, consider our professional content marketing services.
Our digital marketing team will audit your existing materials, identify high-value opportunities, and craft blogs and articles that hit user intent.
Answer Questions Through Blog Content
Google hates unethical tactics. The platform will penalize you for spammy content strategies, like keyword stuffing and hidden texts.
Your page content should be organized, well-researched, and add value to your potential patients.
Here are some things we do to craft high-quality, targeted content:
- Optimize headings for target-specific keywords.
- Ensure the article is original, logical, and factually correct.
- Fix internal links.
- Ensure the article has no low-value, thin content.
Add Video Marketing to Your Campaign: Consistent Video Content
Videos aren’t just extra—they’re crucial. Alongside text and images, they shape your webpage and enhance the user experience, providing information, visuals, and engagement.
Think about it: Your customers want proof. They’ll be more convinced when they see your plastic surgery procedures in action rather than just reading about them. It’s about offering that vivid demonstration and highlighting what makes you stand out from the competition.
Best Practices: Video Marketing for Cosmetic Surgeons
If your customer needs plastic surgery due to injuries or body abnormalities, they turn to reconstructive surgery. A cosmetic surgeon only focuses on reshaping a body structure for aesthetic reasons.
That said, video marketing is a game-changer for plastic and cosmetic surgeons. They can show their specializations, highlight procedures, and build trust with potential patients.
When making a video, focus on quality and authenticity. Invest in professional equipment, but keep it real.
Then, we can help you optimize your video content for search engines with relevant keywords.
Social Media Marketing for Plastic Surgery Marketing
Incorporating social media into your plastic surgery marketing strategy is essential in today’s digital age, especially considering that people spend around 14% of their daily lives on social sites.
Social media offers various avenues to expand your reach, interact with your desired prospects, and promote your plastic surgery practice and its unique propositions.
How to Use Social Media Marketing for Plastic Surgeons
Social media platforms let you share external links, including blogs and articles, which you can use to educate visitors and drive traffic to your plastic surgery website.
You can also run surveys to understand your clientele better, build relationships with prospects through engagement, such as comments, and demonstrate your expertise via before and after photos of procedures.
Most importantly, social media sites like Facebook provide detailed targeting options, letting you choose who to display your ads to based on demographics, behavior, and location.
General Plastic Surgery Social Media Marketing Rules
Leveraging social media and its vast audience can extend your plastic surgery practice’s reach and foster meaningful connections with clients. But you shouldn’t mindlessly throw out organic posts and paid ads.
Social media is a two-way street. Remember that social media marketing also involves providing value and building relationships— not solely selling your procedures.
Strategic Marketing Planning for Plastic Surgery Practices
While social media is a vital marketing channel, it’s crucial to define clear objectives for leveraging it. Do you aim to generate leads or enhance brand awareness?
These goals dictate your strategy. Fortunately, we can help iron out these details before you commit, enabling us to customize your social media content and ad campaigns to achieve your desired results.
Don’t Rely on Any One Marketing Channel
It isn’t a good idea to put all your eggs in one basket (invest your entire marketing budget into just one PPC marketing method).
Say you only advertise on YouTube, and the platform (for some reason) shuts down your YouTube account. In that case, you could lose your only source of leads (your YouTube ads).
As you know, where your PPC (pay-per-click) ads appear ultimately hinges on the advertising product you’re using.
For example, PPC ads on Google Ads will be displayed on Google’s advertising network. Meanwhile, PPC ads on Facebook will appear on the social media platform.
These multiple PPC channels provide you with a range of advertising options to choose from.
Email Marketing for Plastic Surgeons: Don’t Ignore Your Email List
Tailored email marketing may help enhance your practice’s outreach and patient connection.
For example, newsletters posted on your website may attract customer queries through email subscriptions. Then, you can use your site’s contact page to respond to inquiries.
In other words, email marketing can help you facilitate newsletter registrations and engage enlisted customers.
Email Converting Contents
Email campaigns remain an ideal tool for engaging your desired audience. After all, over 4 billion people use email services like Gmail and Outlook daily.
So, when crafted thoughtfully, email marketing can support your overall plastic surgery marketing strategy to target specific demographics and convert readers into new patients for your practice.
What Makes Email Marketing Work?
Even with the rise of fast and far-reaching digital tactics like viral advertising, email marketing remains a viable promotional avenue.
Why? It’s straightforward. Email campaigns enable consistent communication with your target audience, nurturing trust with prospects and sustaining connections with current patients
By offering valuable, personalized content, exclusive promos, or enticing incentives, you motivate individuals on your mailing list to transition into leads, consultations, and bookings for procedures.
Paid Media: Online Marketing for Plastic Surgeons
Getting into online advertising is the easy part. But choosing from the diverse paid media options? That’s where the real challenge lies.
Fortunately, we’re here to cut through the noise and narrow your choices to those strategies that maximize your returns.
Here are some well-known paid online advertising methods for your practice:
Pay-per-Click or PPC: What Are PPC Ads?
Simply put, PPC (pay-per-click) advertising is an online advertising method where you pay a specific amount whenever users click on one of your ads.
As a PPC advertising platform, Google Ads offers four products:
- Google Search
- Google Remarketing
- Google Shopping
- Google Display (+ YouTube)
Depending on where your target audience sees your practice, they’ll see different ads.
Choosing Your Account Structure
A Google Ads account is like a filing cabinet. Each campaign serves as a drawer, housing related ad groups. And within each ad group, you’ll find individual ads and keywords neatly organized.
A well-organized account structure is crucial for several reasons, including maintaining your ad’s relevance, controlling your budget, and finding optimization opportunities.
For example, a structured account can help you control and refine your bid strategy.
Optimizing for a Better Performance
Google evaluates these factors to determine which business wins an available ad slot:
- Bid: Your bid indicates the maximum amount you’re willing to pay for each click on your ad
- Ad quality: Your ad’s quality and relevance matter. Google’s assessment of your ad’s quality is summarized in your quality score, which you can track on your Google Ads account.
- The projected impact from your ad assets and formats: Ad assets are additional information that ads feature. This info includes a phone number or link to a web page.
Google predicts the impact of your ad assets and formats on your ad’s overall performance.
- Your ad rank: To ensure high-quality ads, Google imposes the standard for ads to appear in specific positions.
- The context of your ad: Context also matters in ad auctions. When evaluating ad rank, Google examines:
- The users’s search terms
- The user’s device type, such as desktop or mobile
- The user’s location at the time of the search
- The nature of the search terms
- The time of the search
- Other ads and search results displayed on the page
These five factors are some of the metrics we track to gauge your ad campaign’s effectiveness.
Display Ads
Consider display ads if you want to use different paid media formats. Display ads let you advertise your practice using images, flash, video, and audio.
This PPC option lets you display your ads on the Google Display Network (which can reach 90% of internet users worldwide), helping you promote your plastic surgery practice to prospective patients on Gmail, YouTube, and mobile apps.
Social Media Ads
There are over 5 billion social media users worldwide (nearly 63% of the globe’s total population). Advertising your practice and procedures on social platforms is definitely something that you shouldn’t ignore.
Fortunately, our social media ads service offers you the following:
- The option to showcase your ads in various media formats such as video and carousel advertisements
- The ability to reach specific audiences based on their location, interests, and demographics
- The opportunity to reengage searchers who have shown interest in your services
Mobile Ads
Did you know that 63% of Google searches in the United States are done through mobile devices? So, how do we bring these users to your plastic surgery practice? We optimize your ads for mobile devices.
For example, most conversions on Facebook come from the social platform’s mobile news feed. We can help you target these conversions by adjusting your ad’s placement settings so that it only appears on mobile devices.
Retargeting Ads
Acquiring new patients is crucial for your plastic surgery clinic. That’s why our digital marketing strategy includes retargeting campaigns.
This technique involves advertising to users who have previously engaged your site or brand asset but have yet to convert.
For example, Google Remarketing technology lets you “tag” site visitors. You can then display ads before these prospective patients when they go to other sites.
Our results-focused team of Google-trained specialists develops precision-targeted, cost-effective, high-converting ad campaigns.
We use this unique retargeting strategy to turn curious or interested searchers to reconsider your services.
Native Advertising
Today, many people feel like they’re drowning in ads. Consequently, paid ads don’t appeal to many people.
What if you can display ads in a way that your adverts won’t appear as promo material? The answer: native ads.
Native advertising is a paid marketing strategy that blends seamlessly with your publisher’s content.
Generally, these ads contain “sponsored” or “recommended” text. However, the upside is that they don’t disrupt the viewer’s experience, improving your odds of bringing potential patients to your practice.
Search Engine Marketing (SEM)
Fact: You may be a skilled or competent plastic surgeon. You might even be a leading authority in your field. But if your practice doesn’t appear on SERPs, potential clients won’t even know your practice exists.
Thankfully, we can help transform your clinic into a top choice for potential plastic surgery patients. How, you ask?
Search engine marketing (SEM). This digital marketing tactic combines paid ads like PPC and organic marketing, such as plastic surgery SEO.
By finding the ideal combination of these strategies, we can give your practice immediate search visibility (via paid ads) and the credibility and authority that comes with appearing at the top of organic search results (via SEO).
Paid Online Advertising Offers Major Advantages
Paid ads aren’t always pay-per-click. Depending on the advertising platform, you might pay based on:
- PPConv (pay-per-conversion): With this structure, you pay an amount for every user that converts (for example, the searcher booked a consultation or a rhinoplasty procedure).
- CPM (cost-per-impression): Under this model, you pay for every 1000 ad impressions or user engagements.
In other words, paid advertising offers flexibility and cost-efficient marketing solutions. However, budget control is only one of the many benefits paid ads offer.
Paid online advertising also gives you results quicker. After all, paid ads deliver your message to prospects almost instantly. In contrast, organic marketing, like SEO, usually takes around four months to a year to generate returns.
Paid online advertising is also laser-targeted. You can adjust your ads so they only appear to searchers that match your criteria, such as interests, location, and device types.
As digital marketing evolves, plastic surgery marketing will likely require a combination of various digital strategies (depending on the client’s situation and needs).
Fortunately, you don’t always have to pick between the two organic and paid ads. If done right, you can use both simultaneously. Doing so improves your search viability on paid and organic channels.
Just ask Dr. Richard Zoumalan, a Beverly Hills, California, facial plastic surgeon. Through our PPC and SEO services, we’ve helped him achieve the following:
- 1,478% more leads
- 43,700% more appearances in Google’s Top 3 rankings
- 1,473% better click-through rate (CTR)
- 314.46% better conversion rate
Here’s what Dr. Zoumalan says about our work with him:
“I was never the least bit skeptical to work with Ash and Digital Spotlight. Ash from the getgo seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage.
Ash helped me build an extremely functional and stylish website that I STILL use today and took me to the first page for everything that I was trying to promote within a very short period of time. His time is very responsive and very professional.
I have zero complaints and only positive experience with Ash and Digital Spotlight.”
Do you want to know whether how our digital marketing approach can deliver better returns on less investment? Talk to an expert by calling (+1) 310 879 8003 or emailing [email protected].
Offline Marketing for Plastic Surgeons
We’re a digital marketing agency, so our primary focus is online marketing.
But more importantly, we know that promoting a practice on digital platforms is a proven, cost-effective way to reach and engage more prospective patients (compared to just sticking with traditional marketing tools).
That said, online marketing tools aren’t necessarily at odds with offline ones. In fact, these offline tactics may help increase response to multi-channel campaigns.
So, we won’t talk you out of using other means to market your practice, especially if you believe they can enhance your marketing efforts.
Let’s look at some offline tactics that can supplement your digital marketing campaigns:
Print Ads
As the name suggests, print ads use the print medium. Consequently, they can only contain texts or images (or both) — no voice-overs or videos.
Like online advertisements, print ads help you inform, entertain, and ultimately sell.
That’s why picking the right publication to advertise your services is a necessary first step to a successful print ad campaign.
Which publication do most people in your target demographic read? Where can you effectively reach potential patients?
For instance, you can print your ads or have an article written about your practice in these types of publications:
- Regional lifestyle magazines
- Elite club publications
- National magazines
Billboards
One primary use of billboard ads is to boost general awareness of your practice. They’re large, placed outdoors, and often printed with bold visuals and punchy messages.
With billboards, your content should be eye-catching and brief. After all, your viewers (passing motorists and pedestrians) usually only have a moment to notice your ad and grasp your message.
Note: Billboard campaigns can be prohibitively expensive if you live in a large metropolitan area. Consider this factor before hiring a production team for your billboard ad.
Television
TV (television) ads run by traditional mass media can help you reach a broader audience. Depending on your marketing objectives, TV ads’ potential impact could benefit you or put you at a disadvantage.
For instance, the broad reach we mentioned could help build general awareness about your plastic surgery practice.
However, a TV ad campaign is typically expensive, especially given the fact that you’d have to run your ad multiple times before you can make an impression.
Say your viewer demographic is too broad. In that case, your ad will be less likely to appear before potential high-value clients (high-quality leads).
The bottom line? You’re bleeding money like a leaky faucet with no profit in sight.
Radio
Plastic surgery ads are visual, so radio seems like an odd choice for marketing. That said, radio ads might be an excellent opportunity to target a niche audience.
For example, you could reach motorists stuck in traffic or morning go-getters who listen to radio news programs as part of their routine.
Does your local radio station run a daily or weekly health-related program? How about a short medical news segment? A 10-second sponsorship at the end of these shows could be worth your investment.
Direct Mail
Email inboxes can easily get jam-packed with all sorts of emails, including junk mail and promo materials. And with an audience as specific as yours, email blasts will likely be ineffective and prove to be a money pit.
Direct mailers can be an alternative channel and provide a tangible and personalized approach to reaching new audiences or keeping previous patients engaged.
For example, direct mail postcards can effectively introduce your practice to a local, high-end residential community.
Additionally, you can send birthday and thank-you cards to your former and existing patients.
Giveaways
Everyone loves free stuff. Take advantage of this fact by sending giveaways reinforcing your practice’s brand.
Branded promo items may help maintain your visibility — but they shouldn’t look cheap and flimsy.
For example, products like reusable water bottles are used regularly and align with your practice’s commitment to health and sustainability.
Loyalty Programs for Plastic Surgery
Introducing a loyalty program at your plastic surgery clinic can be a smart offline marketing move. Appreciating and incentivizing repeat visits can be an effective way to foster strong patient loyalty.
By rewarding returning clients, you encourage more engagement with your practice and motivate them to bring in new referrals.
What Kind of Rewards Should You Offer?
Do you plan to offer discounts or free consultations? Ensure they’re what your clients are into. If not, they won’t bother to join your program. Knowing their tastes and giving them what they want is how you get them hooked.
Make It Simple
Have you already decided on what incentives to offer? Good. Now, ensure your loyalty programs are straightforward.
An easy-to-follow mechanics keep patients engaged and eagerly awaiting their next reward.
Promote Your Program
You’re all set with your loyalty program. You already know what to offer and how your patients can get them.
The next step is to promote your program to your regulars and new patients. For example, you can put signage on your clinic’s entrance door or bulletin board, ensuring every visitor knows or remembers the perks you offer.
Things Change
Today’s fast-evolving digital landscape has significantly changed how businesses, including the healthcare industry, market their products and services.
Gone are the days when you could only advertise your products and services through traditional platforms, such as radio, billboards, and newspapers.
While we mentioned offline marketing strategies, their continuing relevance, and potential uses for your practice, we want to highlight this:
Digital marketing is a non-negotiable strategy for most business owners, including plastic surgeons like you (especially if you run your private practice).
As more people use the internet for medical queries, digital marketing has become increasingly significant for scaling businesses, including clinics.
Ask the most successful plastic surgery practices (the ones raking in leads and sales) how they continue to lead their niche. They’ll likely tell you that digital marketing is an integral aspect of their business strategy.
Marketing strategies have come a long way, from simply printing brochures and handing out leaflets. It appears that traditional ways of marketing require innovation.
We’re here to fill that need to innovate.
Patient Reviews for Plastic Surgeons
Nothing beats word-of-mouth (WOM) marketing when it comes to turning interested prospects into actual clients. We know this fact firsthand. Most of our clients are referrals from satisfied clients and other agencies.
Does WOM’s converting power mean you should just stick to the good old-fashioned in-person word-of-mouth referrals? Not exactly.
As internet usage becomes accessible, more and more people share their thoughts about brands, products, and businesses online. This “electronic word-of-mouth” significantly affects consumers’ buying decisions.
Potential plastic surgery patients are like other consumers — their “buyer” journey begins with research. Testimonials and online reviews are significant factors in how they decide. So, one way to scale your practice is to grow your online reviews actively.
Get More Reviews
No one wants to be a guinea pig. That’s why potential patients prefer surgeons with a proven track record. How do you assure prospects about your competence? Get more reviews.
The sheer volume matters because it subtly communicates that you’ve already handled many cases (potentially similar to that of a prospective patient).
Here are some ways to get more patient reviews:
- Show preferred review site icons at the reception to prompt quick reviews.
- Get feedback after appointments and request satisfied clients to write a positive review.
- Add review invites in your post-procedure thank-you emails.
Google My Business
Google Business Profile (formerly Google My Business) is a free local listing displaying basic business information. It is a free local listing displaying essential business information.
GBP (Google Business Profile) displays your local practice in the map pack (if you’re a top match) with a Google Maps-powered guide to your clinic’s address.
Maintaining a GBP helps you bolster your brand reputation with reviews, improve your visibility on Google, and control your business info.
We can help you register a GBP if you don’t have one. We’ll ensure your GBP features essential info, including address, contact details, language, currency, and links from local sites.
Positive and Negative Reviews: Managing Your Reviews and Responding to Them Appropriately
“Bad publicity is still publicity.” In other words, unfavorable reviews aren’t ideal, but they can still attract attention to your plastic surgery practice.
Suppose you don’t track what people say about you (both positive and negative). In that case, review sites can work against your practice.
Fortunately, our digital marketing services include brand reputation management. We’ll highlight positive and neutral evaluations of your practice and procedures and recommend PR (public relations) maneuvers to help drown out negative reviews.
Key Review Sites for Plastic Surgery Practices
There are many review sites out there, and you won’t be able to cover them all. That’s why targeting the ones your prospects are most likely to use is crucial.
This list might include Google, social media platforms (Facebook, Instagram, X, and TikTok), and third-party websites (for example, RealSelf and Yelp).
Augment Patient Testimonials With Other Third-Party Verification
What’s even more valuable than patient reviews? Endorsements from reputable third-party websites and organizations that verify your practice’s credibility.
Third-party sources could inform prospective patients regarding your training, credentials, and facilities.
For example, you can develop a page on your website highlighting recognitions and accreditations, such as the American Board of Plastic Surgery (ABPS) certification.
Directories That Rank for Your Keywords and Name
Directories often rank search results for local queries. When searchers click on these directories, they can drive organic traffic to your practice’s website.
GBP is not the only online directory where you can display your business information. Consider listing your business in Bing Places and other reputable online directories.
How Plastic Surgery Demographics Impact Marketing
Understanding your target audience’s demographics (statistical population characteristics) can affect the services you market and how you communicate their value.
Demographics include characteristics like age, sex, race, income level, location, employment, homeownership, and educational attainment.
Events
Sometimes, your marketing efforts must go beyond the confines of your plastic surgery clinic to attract new patients, raise awareness, and build credibility. Events offer opportunities to engage with your community, demonstrate expertise, and network.
Cause Marketing
Building trust within your community is paramount, and nothing achieves that better than getting involved in charity events. Consider fundraising, sponsoring, or making donations to charitable causes.
Educational Marketing
Marketing isn’t just about selling services, especially when you’re in the healthcare industry. It’s about giving back by providing value. And what better way to do that than by participating in or sponsoring events like seminars?
Anatomy of a Great Event
Successful events don’t just happen — they’re carefully planned and executed. Some essential components of a standout event include:
- Hosting a social hour
- Giving a brief presentation
- Facilitating a Q&A (question and answer) session
- Offering exclusive discounts
- Holding prize drawings
- Providing follow-up incentives
These steps can help make your plastic surgery practice stand out, so make the most of it.
Budgeting for Plastic Surgery Practices
Digital marketing can get expensive quickly, especially if you don’t manage your budget correctly. And it’s here that many plastic surgeons like you have struggled or, if you’ve launched a campaign before, failed.
What Should Your Plastic Surgery Marketing Budget Be?
We could say, “If you invest $X, you’re guaranteed to have a successful plastic surgery marketing campaign.” Many digital marketing agencies do. Us? We’re different.
We know that budgeting for online marketing can be complex. Factors like your objectives, situation, and desired results must be considered before deciding how much you’ll invest.
That’s why we offer free audits (for those who qualify) on your search engine and social media marketing campaigns first. By doing so, we’ll know the optimal way to deliver four numbers that matter to you:
- More leads
- Less cost per lead
- More consults or sales calls
- Less cost per consult or sales calls
Initial Setup
With us, you’re 100% in control of your ad budget. How? We only manage your campaigns through your account.
Say you don’t have an account. In that case, we can set up an account on your plastic surgery clinic’s behalf. Note: You’ll be the account owner — not us — we’ll only be the account manager.
You pay Google directly, allowing you to track your marketing budget allocation effectively. More importantly, you’ll see how we’ve progressed your Google Ads campaign.
Ongoing Marketing Budget
If you have a fixed marketing budget, we can do nothing about it except work with what you have. While budgeting steps vary from case to case, surgeon to surgeon, we typically do the following:
- Allocate funds from a campaign not maximizing your budget to another.
- Focus our optimizations on profitable campaigns (those with good cost-per-conversions).
- Set up a converting campaign where we target converting ads with the lowest cost-per-conversion
Refining Your Marketing Budget
Budget optimization is essential because we don’t want you to spend any more than you need for a successful campaign.
We’ll let the numbers tell you how committed we are to this process. For example, in Google Ads, we’ve achieved:
- 30%+ reduction in average wasted ad spend
- 23% less average acquisition cost
- 83% increase in average lead and sale metrics, with some clients getting 4× the improvement
Your plastic surgery marketing campaign can achieve these numbers, too. We use advanced math to manage and refine your campaigns for maximum returns.
Measuring Plastic and Cosmetic Surgery Marketing ROI
Plastic surgery and cosmetic surgery differ in specialization. As such, they may have differences in the specifics of ROI.
For example, what qualifies as a good lead to a cosmetic surgeon might not be the same for you, a plastic surgeon.
That said, you likely want similar things: more quality leads with less investment. We’re here to help you realize this goal.
We aim to deliver the highest returns possible on your ad campaigns through ongoing testing, tracking, and optimization.
We measure and analyze all crucial metrics with laser-focused precision, including conversions and ROAS (return on ad spend).
This unique, metric-focused, and data-heavy approach has helped us achieve stunning ROI for many clients.
Here’s one example: Facial Plastic Surgery Institute, a Texas-based medical center focusing on facial plastic and reconstructive procedures, first came to us with only five leads per month on Google Ads.
Now, the institute gets at least 40 leads monthly at just 40% of the lead acquisition cost! Look at the numbers:
| Metric | Start | Latest | Improvement |
| Leads | 25 | 171 | 584% |
| Top 3 rankings (Google) | 42 | 371 | 783% |
| Average cost per click (CPC) | $6.09 | $2.52 | 59% |
| Conversions | 5 | 40 | 700% |
| Cost per conversion | $344.55 | $54.11 | 84% |
Here’s what this data means:
- Leads are people who are interested in a product or service. More leads mean more prospective plastic surgery clients for the institute.
- Top 3 Google rankings mean the client’s pages will appear on Google’s top 3 positions in the SERP. In other words, the search visibility of the institute has significantly improved.
- The average CPC is the amount a business spends per click (number of site visits). Reducing its value means improvement. The institute is spending less while getting more and better returns.
- A conversion (an action taken as a response to a campaign) may mean different things, depending on the client’s objective. For example, more conversions may mean more inquiries.
- The decrease in cost per conversion means more efficient and fine-tuned ad campaigns, reducing lead acquisition costs.
Implementing Closed-Loop Reporting (CLR)
Some use CLR to trace the revenue from a “conversion” back to channels, keywords, campaigns, and other factors influencing the sale. CLR involves these activities:
- Website visitor tracking
- Data integration and storage
- Revenue attribution
- Extending data to different sales and marketing tools
Why Choose Digital Spotlight for Plastic Surgery Marketing?
As a full-service agency, we can handle all your digital marketing needs across digital channels like Google, Facebook, Bing, and Instagram.
Our exceptional crew of math and marketing pros is ready to help you craft and implement a marketing game plan tailored to your plastic surgery business.
Whether you need SEO, paid and social media ads, content marketing, or website design, we’ve got you covered.
Outstanding Service, Exceptional Outcomes
Many agencies like to talk about how outcome-focused their approach is, but ask them for proof, and they can hardly give any. Some may give you one or two examples from five or ten years ago.
As an industry leader, we continue to achieve more and new marketing success stories.
Here’s an example from our recent work with Dr. Benjamin Paul, a plastic facial surgeon in New York:
Dr. Paul asked us to help him establish his brand in the highly competitive New York market. We did just that through our proprietary SEO approach. Here are the numbers:
| Metric | Start | Latest | Improvement |
| Leads (analytics) | 13 | 34 | 162% |
| Top 10 Rankings (Google) | 120 | 499 | 316% |
| Top 3 Rankings (Google) | 32 | 296 | 825% |
Read what Dr. Paul says about working with us:
“Digital Spotlight [is] excellent—responsive and focused. My website has never ranked better, and in my words, becoming more tech-savvy and having a proper team [for] your SEO is essential. That makes Digital Spotlight the team to use!”
The Human-Centered Marketing Agency With a Creative Edge
With the advent of AI-generated content, it would’ve been easy for us to just ride the AI (artificial intelligence) content marketing bandwagon.
However, machine-generated content leads to major problems:
- Plagiarism and quality issues
- Still requires human editing
- Lack of personalization and creativity
- Lack of originality (no new ideas)
More importantly, Google typically hates low-quality content.
While Google can’t verify if an article is human-written, it can identify automatically generated, low-quality, and spammy material. Once detected, Google may “deindex” the pages of websites with such content, causing them to be kicked out of search results.
You won’t have to worry about these problems with us. We exclusively provide content crafted by human writers.
Marketing Is Our Specialty
One thing about working with an agency founded by high-caliber mathematicians: We don’t just wait around for search engines to publish their core updates. We perform our own experiments and analyses using our models to match what ranks today.
We stay on top of the game because we have mastery of math and marketing. We understand how consumers (patients) behave and have the resources and expertise to reverse-engineer the work of Google’s engineers.
A Skilled Team Dedicated to Ensuring Your Success
We run a physical office in the U.S., but our team comes from various places worldwide.
We’ve got a crew of top talents hailing from the United States, Australia, Germany, and the Philippines.
Many agencies offer plastic surgery marketing deals at rock-bottom prices. The truth is that most can’t add value to your practice.
They guarantee impressive results, take your hard-won money, outsource their tasks to a random freelancer, and leave you when issues reappear or they can no longer deliver.
We don’t hand off our job to strangers online who don’t know real marketing and couldn’t care less about being accountable to us.
Instead, we train and invest in our team. Our global crew of highly skilled pros undergoes our training, works for the firm full-time, and ace our qualifications with style.
More Than Just Upkeep – We Prioritize Care
Google’s primary goal is to make the world’s information “universally accessible and useful.” The search giant works hard to fulfill this agenda by constantly tweaking its algorithm.
Our agency values this commitment. We don’t just want to maintain the content you already have and make some minor tweaks here and there.
We care for quality content. Quality content marketing is algorithm-sensitive and requires careful examination of Google’s first page, identifying relevant terms, ideal word count, and subtopics for your target keywords.
We also use an advanced tool that takes your keyword and analyses your competitor’s content to develop rank-ready articles.
Our SEO Services
We conduct ongoing and 360-degree technical audits on your website, using feedback from Google and our proprietary tools.
Our SEO audit puts your plastic surgery website “under the microscope” to investigate these areas:
- Google Business Profile (formerly Google My Business): How does your Google Business Profile appear in the search results? Is your practice’s profile info accurate and consistent?
- Google Search Console: Are any HTML issues, like non-informative title tags and duplicate meta descriptions, affecting your site’s crawlability and indexability?
- Competition report: How does your site perform against your competitors?
- Client ranking status: How do the core keywords fare in rankings?
- Algorithmic penalties: Does your site follow Google’s Webmaster guidelines?
- On-page elements: Does your site have all the technical on-site SEO factors necessary to rank well?
Our in-depth technical audits inform us about your website’s strengths, weaknesses, and optimization points.
We use this info to devise and implement an ongoing, systematic plan to boost your online presence.
We have a full-time researcher who leads the process and hunts for clues to a crucial algorithm change. He also gauges our clients’ campaign performance against our massive, multi-million dollar dataset.
Once we’ve got a clue, our specialists run tests to pinpoint the algorithm update. Then, we refine your campaigns to capitalize on this discovery.
Lastly, our SEO team continuously monitors the results and sends reports to you on the anniversary of your start date with us.
We’ll also give you an account summary every month. These briefs offer you a full-orbed report indicating how our SEO work has improved your website’s ranking.
Marketing Growth Dashboards
We use Looker Studio (formerly Google Data Studio), a web-based data visualization software, when making our monthly reports.
Looker Studio lets us create customizable reports and dashboards using data from diverse sources.
Hire Plastic Surgery Marketing Experts Like Digital Spotlight
Does lead generation matter the most to your plastic surgery practice? If so, we’re the ideal team for you. Our holistic, multi-channel marketing has helped scale many healthcare businesses like yours.
Google valued our contribution to the industry so much that the search giant considers us a top-tier Premier Partner. This credential means we have a Google-certified staff who:
- Manage the highest levels of ad spend
- Grow our client list fast
- Keep those clients for extended periods
Plus, as a Google Premier Partner, we can offer you:
- A hotline to Google’s top representatives that can troubleshoot any account issues anytime
- Early access to Google’s new features, giving you an edge over your competitors
We provide detailed analytics and reporting tools that let you measure your healthcare marketing campaign’s effectiveness so you can make informed decisions.
How We’ll Work Together
We know what you want: a constant flow of high-quality leads without burning through your budget.
The problem is that every marketing agency you’ve tried talks a big game without delivering results.
So, what sets us apart? We operate differently. We don’t make empty promises because digital marketing is too complex for guarantees. Instead, we focus on getting the job done and then some.
You need a strategic partner with real-world expertise to drive genuine growth for your plastic surgery practice. A team that shares your values and integrates data-driven SEO, paid ads, and social media ads seamlessly into your marketing strategy.
That’s why you need us.
With a track record of success in the plastic surgery industry, we have the experience and skills to elevate your online presence.
Whether you’re promoting non-surgical services or educating your audience about surgical procedures, we’re here to provide an honest assessment and tailored solutions.
Having executed successful campaigns for various businesses, we understand what it takes to establish and enhance your online visibility.
Ready to transform your practice into a digital marketplace leader? Book a pitch-free consultation with one of our experts. You can call us at (+1) 310 879 8003 or email us at [email protected].
